Bawls
 A bottle of Bawls Guarana. | |
| Type | Energy Drink |
|---|---|
| Manufacturer | Bawls Acquisition |
| Country of origin | USA |
| Introduced | 1997 |
| Flavour | Various |
| Variants | Bawls GuaraneXX, Bawls EXXtra, Bawls Mints, Bawls Cherry, Bawls Root Beer |
| Related products | Coca-Cola, Jolt |
| Website | www.bawls.com |
Bawls Guarana is an energy drink containing natural Guarana flavor and a higher caffeine content than most caffeinated soft drinks. Bawls products are owned by Bawls Acquisition of Miami, Florida.
Packaging
Bawls products come in a variety of cans and bottles. The original variant, Bawls Guarana, is packaged in a trademarked cobalt blue, non-slip glass bottle. Bawls EXXtra comes in a clear bottle. Both containers are covered in approximately 114 bumps for easier gripping. Bawls Mints come in an untextured tin with 207 artificial bumps on its surface. [citation needed]
In early fall 2006, the bottle design underwent a small change that increased the size of the words "Bawls" and "Guarana." An alternate packaging sometimes available at paintball fields has multi-colored "paintball splatters" and is sometimes called "PaintBAWLS." [citation needed]
Aside from being available in glass bottles, it can also be packaged for shipping overseas to U.S. military APOs/FPOs. The "Military Gift Pack" or "M-Pack" consists of the 16oz aluminum cans rather than glass bottles in order to save money on shipping and reduce the risk of spoilage. Cans of Bawls are designed to imitate the bottles by having 59 white circles using a color changing ink as they become cold.[1]
Variants
Bawls Guarana
The original flavor. This product comes in 10-ounce cobalt blue glass bottles or 16-ounce cans. It is sweetened with high fructose corn syrup. [citation needed]
Bawls Guarana EXXtra
Bawls Guarana EXXtra (formerly Bawls Guaranexx) is a sugar-free version of Bawls Guarana that has 50% more caffeine. It is sweetened with sucralose. This product comes in 10-ounce clear glass bottles or 16-ounce cans.[2]
Bawls Cherry
May 1, 2007 marked the release of Bawls Cherry, an extension of the original but with cherry flavoring. This product currently comes in 16-ounce cans and clear bottles. The cans are red with circles which change from white to blue when the drink is cold. The bottles were originally planned to be red, but ended up being clear due to the extra cost of red glass. [citation needed]
Bawls Root Beer
Bawls Root Beer (formerly G33K B33R) is guarana spiked, high-caffeine root beer. It is available in 10-ounce bottles, brown-colored variants of the original Bawls bottles.[3] This product was released on April 1, 2008 online and in select stores.
Bawls MINTS
Bawls Mints are a candy form of the regular Bawls drinks. They replaced a similar product called "Bawls Buzz". They are small, carbonated blue tablets, giving an effect similar to that of Pop Rocks. Each mint contains about 1 mg of caffeine "via Guarana & pure caffeine." These candies can be put into a bottle of Bawls to rapidly release the carbonation of the drink and mint to produce a large head of foam which often overflows. This is called a "Fizzing Blue Bawls."[citation needed] Bawls Buzz was featured on Food Network's Unwrapped.[4]
SnoBawls
SnoBawls was a frozen variant of Bawls containing similar flavoring and caffeine content. It contained 120 mg of caffeine per serving, and was available at 7-Eleven locations in New York City, Chicago, St. Louis, Detroit, and Kansas City.[5] As of August 2011, SnoBawls is no longer being produced. [citation needed]
Culture
Bawls has been targeting consumers in urban areas such as New York City, Chicago, Detroit, St. Louis, and Kansas City as well as gamers and different kinds of sports, such as motocross, BMX and paintball. Bawls also sponsored 24-Hour Comics Day, and gave away cases to comic stores holding the event. [citation needed]
Bawls has also been featured in Run Like Hell as a health item in vending machines, and Fallout: Brotherhood of Steel which replaced the series' signature drink, Nuka-Cola. [citation needed]
Caffeine content
In reality, Bawls is more of a high caffeine soda than an energy drink, much like Coca Cola's Vault.
A Red Bull, Monster, Full Throttle, or Nos energy drink of equal size contains more than double the amount of caffeine in a 10 oz. Bawls Energy Drink.
| Beverage | Caffeine (mg) | Volume (fl oz) | Caffeine/Volume (mg/oz)[6] |
|---|---|---|---|
| Bawls Guarana (bottles) | 65 | 10 | 6.50 |
| Bawls Guarana (cans) | 100 | 16 | 6.25 |
| Bawls Cherry (bottles) | 65 | 10 | 6.50 |
| Bawls Cherry (cans) | 100 | 16 | 6.25 |
| Bawls Root Beer (bottles) | 65 | 10 | 6.50 |
| Bawls EXXtra (bottles) | 95 | 10 | 9.50 |
| Monster Energy Drink (cans) | 160 | 16 | 10.00 |
| Coffee | 6.25 to 12.50 |
See also
References
- ↑ Harrison, Steve (February 16, 2006). "Caffeine-enhanced drink marketed to soldiers in Iraq.". Miami Herald (Miami, FL) (February , 2006). Retrieved 2008-02-05.
- ↑ "Bawls Guaranexx". Retrieved December 6, 2012.
- ↑ "Bawls Products". Retrieved December 6, 2012.
- ↑ Bawls
- ↑ "SnoBawls product information". Retrieved December 7, 2012.
- ↑ "Bawls Caffeine Chart". Retrieved December 7, 2012.
External links
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