Bade and Chote

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Bade and Chote

Bade and Chote
First appearance

2007

Bade and Chote are a pair of animated characters that appear on interstitial programming segments titled Bakwaas Bandh Kar ["Stop the Nonsense"] on 9XM, the Indian music and movie channel.

Appearance and characteristics

Bade and Chote are shapeless alien-type characters who inhabit a non-specific Indian city. The characters are college buddies who have been kicked out of college and spend their time in frivolous and humorous conversation about nothing.[1] Their bizarre appearance and behavior was designed to provide an indication of the personality of 9XM at its launch as humorous and irreverent.[1]

Media

In August 2010, 9XM entered into a licensing agreement to license the images of Bade and Chote and other animated characters for use in children's clothing and accessories.[2] 9XM has also created online content on Facebook involving the characters. "Be a Star Papparazzi" gives players the opportunity to try to capture a virtual photo of Bollywood star Badshah Shahrukh Khan while trying to avoid the antics of Bade and Chote.[3] The game offers a related "Can you think like Chote?" in which players are challenged to complete jokes in the style used on Bakwaas Bandh Kar.[3] The characters also have their own Twitter accounts, tweeting about popular culture and entertainment.[citation needed] The daily turnover of consumer interaction on these platforms reflects their popularity[4]

References

  1. ↑ 1.0 1.1 Staff (17 November 2007). "Interview with Vikas Varma, Head of Music Channel 9XM". AnimationExpress.com. Retrieved 2 October 2011. 
  2. ↑ "9XM gets into licensing and merchandising business". Afaqsi. 5 August 2010. Retrieved 2 October 2011. 
  3. ↑ 3.0 3.1 "9XM's Bade-Chote weaves its magic on the web". Exchange4Media. 26 October 2010. Retrieved 1 July 2011. 
  4. ↑ mode=details&id=27424 "9XM Plans a Series of Initiatives in the Digital Arena". The Telegraph. 2 October 2011. 
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