Backbase
| Type | Private |
|---|---|
| Industry | Computer Software |
| Founded | Amsterdam, The Netherlands (2003) |
| Headquarters | Amsterdam, The Netherlands |
| Key people |
Jouk Pleiter, CEO & Co-Founder Gerbert Kaandorp, CTO and Co-Founder |
| Products |
Backbase Portal Backbase Forms |
| Website | www.backbase.com |
Backbase is a software company, founded in the Netherlands in 2003, which has offices in Amsterdam, the Netherlands, New York, United States, Moscow, Russia and Singapore. The core products of Backbase are Backbase Portal and Backbase Forms.
History
Backbase was founded in 2003 in Amsterdam, The Netherlands by Jouk Pleiter and Gerbert Kaandorp to develop an AJAX framework using HTML, Javascript and CSS. Backbase used the term Rich Internet Applications to classify its software. In February 2005, Jesse James Garret coined the term AJAX, after which classification “Ajax-based Rich Internet Applications” was adopted. In May 2005, the Backbase Community Edition (CE) was launched, supported by the Backbase Developer Network.[1] The Backbase CE was a framework for developers and companies to build Rich and Web 2.0 Internet applications.
In 2008, Backbase decided to develop its own Portal Software.[2] Backbase had made a 180-degree turn in its focus based on a shift it saw in the market with company Marketing Departments beginning to take over responsibility from IT Departments for the customer-facing part of their web sites. Quality Open Source frameworks were also beginning to emerge and in 2009 Backbase released Backbase Portal 4. In May 2011, Backbase released Backbase Portal 5, with a total focus on widgets.
At the beginning of 2011 Backbase opened an office in North America, in New York City, to better focus on its US customer-base.[3]
Praise
In September 2012, industry analyst Gartner placed Backbase Portal in the Visionary quadrant of its Magic Quadrant for Horizontal Portals:
Backbase is one of the first portal-less portal vendors, with a focus on user experience and a lean portal architecture. The vendor started out as a small European vendor of client-side JavaScript framework (Ajax library), broadened its focus to include enterprise mashup capability and, in 2008, transitioned to a client-side lean portal. Since then, Backbase has grown and established a presence in the financial services vertical, and in additional geographies (North America). The vendor has fleshed out the lean portal with content, forms, mobile and social capabilities (in 2009 through 2010) and has further matured with UXP-like capabilities in 2012, such as support for targeting, integrated analytics, split A/B testing and online channel optimization. The current offering combines rich customer experience, management, easy personalization, integrated mobile support and an app store (called App Center).
[4] Gartner names Backbase as a vendor with a firm grasp of emerging customer needs and the potential impact of new technology.[5]
References
- ↑ Backbase Enterprise Ajax for Java Introduces Free Community Version, IndicThreads, May 20, 2008.
- ↑ Dee-Ann LeBlanc. Backbase: A Rich Portal-Building Framework, CMS Wire, September 29, 2010.
- ↑ Backbase Expands North American Operations, Pressdoc, Januari 14, 2011.
- ↑ Jim Murphy, Gene Phifer, Ray Valdes, Eric Knipp, Gavin Tay. Magic Quadrant for Horizontal Portals, Gartner Inc., September 20, 2012.
- ↑ Stephen Powers. The Online Customer Engagement Software Ecosystem, Forrester, February 8, 2010.
Bibliography
- Van Emde Boas, Ghica; Ilinsky, Sergey (December 2009). Backbase 4 RIA Development (1st ed.). Packt Publishing. p. 488. ISBN 978-1-84719-912-6.