Baby Phat

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Baby Phat
Type Subsidiary
Industry Fashion
Founded 1998
Founder(s) Kimora Lee Simmons
Russell Simmons[1]
Headquarters 512 7th Ave
New York City, New York, U.S. 10018
Products Clothing, footwear, cell phones, handbags, jewelry, jeans, purses, sunglasses, hair accessories and many other products
Revenue Increase $980 million
Parent Kellwood Company
Website BabyPhat.com

Baby Phat is an urban fashion line of clothing and other items for women and girls. Besides clothing, the brand also includes accessories for phones, jewelry, shoes and fragrances. It is the corporate "sibling" of the clothing brand Phat Farm created by Russell Simmons. Baby Phat uses a sleek cat as the brand logo. Baby Phat began in 1998.

There is also a division of Baby Phat called Baby Phat Scrubs. The line sells medical uniforms such as scrubs and lab coats in various prints and designs featuring the Baby Phat cat logo.

Kimora Lee Simmons announced her split from Baby Phat via Twitter in August 2010. She admits the split was less than amicable. "It's over. It's absolutely over. It was very abrupt and sudden. I was shocked," she told the Daily News at Macy's Herald Square. She wouldn't confirm that she was pushed out, but said: "It's very, very sad for me. It was totally unexpected."[1]

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