BIG Magic
| BIG Magic | |
|---|---|
 | |
| Launched | April 4, 2011[1] |
| Network | Reliance Broadcast Network |
| Owned by | Reliance Entertainment |
| Picture format |
720i (SDTV 16:9, 4:3), 1080i (HDTV) |
| Country |
 India |
| Headquarters | New Delhi, India |
| Sister channel(s) |
BIG CBS Love BIG CBS Prime BIG CBS Spark BIG Flix BIG FM 92.7 BIG RTL Thrill Spark Punjabi |
| Website | bigmagicinternational.com |
Availability | |
| Satellite | |
| Reliance Digital TV (India) | Channel 213 |
| Videocon d2h (India) | Channel 125 |
| Dish Network (USA) | Channel 725 |
| KonnecTV[2] (Australia) | Channel ??? |
| Bell TV (Canada) | Channel 726 |
| Cable | |
| Cogeco (Canada) | Channel 1083 |
| Rogers Cable (Canada) | Channel 840 |
| IPTV | |
| DishWorld IPTV (USA) | Channel ??? |
| Bell Fibe TV (Canada) | Channel 801 |
| Optik TV (Canada) | Channel 554 |
BIG Magic is a general entertainment service from India, owned and distributed by Reliance Broadcast Network Limited.[3] BIG Magic marked the entry of RBNL into the Hindi general entertainment space. It is positioned as a general entertainment channel featuring regional family dramas, crime shows, sitcoms, reality shows and weekend blockbuster movies.
History
The channel's prime time shows reach out to the 25+ audiences, providing advertisers with an ideal platform to create greater impact. The channel derives huge synergies with RBNL's already well-established radio brand - BIG FM 92.7, the leading radio network, which together offer a unique advertising platform to brands and combined with holistic properties executed in the region, deliver incomparable value to advertisers.
India
The channel was launched in India on April 4, 2011 by Reliance Broadcast Network, under the stewardship of CEO Tarun Katial.[4] BIG Magic is a general entertainment channel featuring regional available across Hindi speaking markets of India. The company has also launched BIG Magic Bihar and Jharkhand, with specially created programming for the Bihar and Jharkhand region.[5] BIG Magic has also expanded into the United States, Canada and Australia under the brand name BIG Magic INTERNATIONAL.
Abroad
The channel has also expanded internationally to markets like the US, Canada[6] and Australia,[7] which have an enormous South Asian Diaspora. Named BIG MAGIC INTERNATIONAL, the channel has been customised to ensure it offers the perfect blend of variety entertainment, infotainment, and business news from India designed to resonate excellently with its target audiences.
Launch Dates
April 2011 - Launch of BIG Magic for Central India – MP /UP
June 21, 2012 - BIG Magic International launched in Canada
October 2, 2012 - BIG Magic International launched in the US
November 5, 2012 - BIG Magic International launched in Australia
Jan 12, 2013 - BIG Magic Bihar and Jharkhand launched
Aug 2013 on wards - BIG Magic launches across HSM’s on the back of Phase II of television digitization
Programming
| Shows | Descriptors | Time |
|---|---|---|
| RAAVI | A witty, quirky story of a girl who grows up disguised as a boy in a Punjabi household, outwitting and challenging the norms | Mon – Fri, 7pm |
| Nadaaniyaan | Nadaaniyaan is a dialogue-based comedy which is largely an unexplored genre on Indian television. The story centers around a family of three-husband, wife and brother in law whose conversations and situations promise to keep viewers in splits! | Mon – Fri, 10pm |
| Mahi Sagar | A cheerful and carefee village girl pitted against a political heavyweight mother-in-law | Launches this October: Mon – Fri, 7.30pm |
| Beta Hi Chahiye | The show traces the story of Saroja, a young woman living in Bansinagar who faces problems in her married life after she gives birth to a girl child | Mon - Fri, 6pm |
| Jai Maa Vindhyavasini | It is a mytho-drama which takes the turn of a love story blessed by Maa Vindyavasini. The story speaks of the Goddess’ protection and how she miraculously unites young Gauri with her true love | Mon - Fri, 6.30 pm |
See also
- Reliance Broadcast Network Limited
- Tarun Katial
- BIG FM 92.7
- BIG CBS Love
- BIG CBS Prime
- BIG CBS Spark
References
- ↑ "Reliance Broadcast Network launches Big Magic". EconomicTimes. March 28, 2011.
- ↑ "BIG Magic in Australia". Indiantelevision.com. November 5, 2012.
- ↑ "Big Magic signs distribution deal with Airtel Digital TV". Economictimes. 30 May 2013. Retrieved 13 June 2013.
- ↑ "Reliance Broadcast Network to launch BIG Magic on 4 April, 2011". BusinessReviewIndia.com. March 29, 2011.
- ↑ "Big Magic Expands across HSM's". Exchange4Media. Jul 17, 2013.
- ↑ "Big Magic launches in Canada". http://www.mxmindia.com.
- ↑ "Big Magic International". Hindustan Times. November 6, 2012.
External links
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