Aim toothpaste

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Aim is a brand of toothpaste from Church & Dwight. Aim was introduced in 1975 by Unilever, and the brand was purchased by Church and Dwight in 2003.[1] Aim toothpaste is made in Australia by Pental Products, a soap manufacturer based in Shepparton, Victoria, which is a subsidiary of Symex Holdings Limited.[2][3]

Varieties

  • Aim Cavity Protection Toothpaste Mint Gel
  • Aim Tartar Control Toothpaste Gel
  • Aim Whitening Toothpaste with Baking Soda Mint Gel
  • Aim Multi-Benefit Cavity Protection with Fluoride
  • Aim CLINICAL Anticavity Fluoride Toothpaste

Slogan

Aim's slogans are "Fights cavities...Children like the taste" and "The Great Tasting Gel!". When the brand was introduced in 1975, the tagline was "Take Aim against cavities!". [4]

See also

References

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