Aberdeen Group

From Wikipedia, the free encyclopedia

Aberdeen Group

Type	Public
Industry	Research
Founded	1988
Headquarters	Boston, MA
Key people	Andrew Boyd, President David Hatch, Senior Vice President and General Manager
Website	www.aberdeen.com

Aberdeen Group Inc. is a provider of fact-based business intelligence research founded in 1988, trying to "understand the implications and results of process innovation, methodology advancements, technology deployments, and business re-engineering".^[1]

Purpose

Aberdeen conducts primary research studies surveying individuals as to their decisions and experiences when it comes to running their business.

Aberdeen Group was acquired by direct marketing company Harte-Hanks in September 2006.^[2]

Market Research Coverage

Aberdeen Group market research areas include the following:^[3]

Business Intelligence (BI)
Communications
Customer Management
Enterprise Applications
Enterprise Resource Management^[4]
Global Supply Management
GRC & Financial Management
Human Capital Management^[5]

IT Infrastructure
IT Security
Manufacturing
Product Innovation and Engineering
Retail and Banking
Service Management
Supply Chain Management^[6]

References

↑ About Us. Aberdeen Group Inc.
↑ Harte-Hanks (HHS) to Acquire AberdeenGroup, StreetInsider.com. September 18, 2006.
↑ Research Aberdeen Group Inc.
↑ "Aberdeen Publishes ERP, IT Infrastructure, and Service Management Research Reports". MarketWatch. Retrieved 2012-02-12.
↑ Eddy, Nathan. "Recruitment Technology Drives Business Productivity: Report". eWeek. Retrieved 2012-02-12.
↑ Albert, Angeline. "Buyers lose out on savings by resisting automation". Supply Management. Retrieved 2012-02-12.

External links

Aberdeen Group Inc. Official Website
"CPO Rising: The CPO's Strategic Agenda for 2008" Aberdeen Group Inc.

This article is issued from Wikipedia. The text is available under the Creative Commons Attribution/Share Alike; additional terms may apply for the media files.