98FM is an independent local radio station in Dublin, Ireland, operated by Radio Two Thousand Limited, a subsidiary of Denis O'Brien's Communicorp Limited, under a sound broadcasting contract from the Broadcasting Commission of Ireland. The station broadcasts on the 98.1 MHz FM frequency. 98FM's broadcast antenna is located on Three Rock Mountain, County Dublin at 5 kW, and can be heard in Dublin and neighbouring counties. While the official station slogan is 'Now Is Good' it is marketed as 'Dublin's Best Music Mix'.
Programming
98FM is "Dublins Best Music Mix". The station broadcasts mainly popular music, aimed at 25-44 year olds. Its flagship programmes are The Ray Foley Show featuring former Today FM presenter Ray Foley, broadcast from 06:00-10:00 and Dermot and Dave from 15:00-19:00. The station broadcasts hourly news (half-hourly at peak times) along with sports, weather and traffic reports.
History and Station Information
The station's first broadcast was in 1989, as a rock station called Classic Hits—98FM and quickly overtook rival Capital Radio 104.4 (now FM104), sometimes attributed to the Morning Crew show, originally presented by Pat Courtnay and Elaine Geraghty, and to its evening talk show presented by Fr. Michael Cleary. Changes led FM104 to overtake 98FM in the Joint National Listenership Research survey. This led to a crisis at 98FM, with the station changing aspects of its programming, starting by dropping Pat and Elaine for the "Dawn Patrol". The Morning Crew name was later revived, but with a new presenting team. The station name was changed, dropping the 'Classic Hits' as was the slogan, and Chris Barry was recruited from FM104. The station eventually settled down to competing with FM104, and the two stations continue to compete to this day.
In a JNLR survey in August 2009 what was then called Dublin's 98 was the most listened to breakfast show in Dublin; it also had the highest audience during Barry Dunne's daytime show and 98's Inbox had the second highest audience in the capital between 19:00-21:30. The station also did well at weekends with biggest audiences in Dublin on Saturdays and Sundays, though this was short lived and the station slipped back to the number 2 position in Dublin in the following survey. Currently 98FM have a market share (all adults 15+) of 6.4% and a listened yesterday figure 12% thus making them the 4th most listened to station in Dublin behind Spin 1038 at number 3 Dublin's Q102 at number 2 and FM104 and number 1.
On 12 June 2008, the station was renamed Dublin's 98. The slogan "Smile" was backed by the song Smile by The Supernaturals. That year, Dublin's 98 was named PPI Music Station of the Year at the PPI Radio Awards. On 3 April 2009, the station released a new logo with the slogan "Dublin's Best Music Mix". On 31 May 2010, the station's name returned to being called 98FM. 98 run hourly news, sport and weather bulletins from the Dublin News Centre between 6 am and 11 pm. The news is read half-hourly during peak times (this is between 6am and 10am and 4pm and 7pm). In November 2012, the station dropped the Morning Crew title when former Today FM presenter Ray Foley took over the breakfast show replacing Aidan Power and Claire Solan.
Schedule
Monday to Thursday
- 06:00 The Ray Foley Show
- 10:00 Barry Dunne
- 15:00 Dermot & Dave
- 19:00 On Air with Ryan Seacrest
- 21:00 Late Night Talk
Fridays
- 06:00 The Ray Foley Show
- 10:00 Barry Dunne
- 15:00 Dermot & Dave
- 19:00 TGIF Party Mix
Saturdays
- 06:00 Best Music Mix With Mathieu Norry
- 08:00 The Best Of The Ray Foley Show
- 10:00 The Showbiz Show
- 12:00 Dublin's Best Music Mix with Brian McColl
- 15:00 Dublin's Best Music Mix with Claire Solan
- 18:00 Hot Mix With Ezeke
Sundays
- 06:00 Dublin's Best Music Mix with Andy Clarke
- 09:00 Now That's What I Call Sport
- 10:00 The Best of Dermot & Dave
- 12:00 Dublin's Best Music Mix with Brian McColl
- 15:00 Dublin's Best Music Mix with Claire Solan
- 18:00 AT40 With Ryan Seacrest
- 21:00 Totally Irish
- 23:00 The Showbiz Show
Awards
See also
References
|
|---|
| | Local Radio | |
|---|
| | Local Print | |
|---|
| | Local Television | |
|---|
|
(Italics indicates soon to be defunct, bold indicates soon to be created.) |
|
|
|---|
| | National | |
|---|
| | Regional | |
|---|
| | Multi-city | |
|---|
| | Digital Only | |
|---|
|
See also: Local radio in Ireland |
|
Coordinates: 53°14′43″N 6°14′21″W / 53.24528°N 6.23917°W / 53.24528; -6.23917
