7 päivää

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7 päivää
Editor Eeva-Helena Jokitaipale
Categories Gossip, entertainment
Frequency Weekly
First issue 1992
Company Aller Julkaisut Oy
Country Finland
Language Finnish
Website www.seiska.fi
ISSN 1236-2409

7 päivää (Finnish for 7 days, also known as Seiska) is a Finnish entertainment and TV magazine published by Aller Julkaisut Oy in Helsinki. In 2005 it had a circulation of 264,067. It was first published in 1992.

Columns and subjects

7 päivää centralizes mostly on sensationalistic interviews of celebrities and pays rewards for leads on stories. Central subjects for stories are weddings, divorces and other celebrity gossip. The magazine has also a TV appendix TV-Seiska.

2006 Lordi controversy

In May 2006 7 päivää caused a controversy by printing on its front cover a picture of Tomi Putaansuu, the lead singer of the band Lordi without his face make-up on, even though the band had requested – after winning the Eurovision Song Contest 2006 – that no pictures of unmasked band members be published. The picture caused a huge reaction among Finns, and in merely two days over 180,000 Finns had signed a pledge to boycott the magazine.[1] Some advertisers even withdrew their contracts with 7 päivää because of the event.[2] The magazine quickly apologized for the picture.[3] Katso published some pictures, too, but it didn't gain so much attention.

References

  1. "Lordi fans furious at outing by gossip magazine". Helsingin Sanomat. 2006-05-26. Archived from the original on 30 May 2006. Retrieved 2006-05-26. 
  2. "Mainostajat vetäneet ilmoituksiaan Seiskasta". Helsingin Sanomat (in Finnish). 2006-05-26. Retrieved 2006-05-26. 
  3. "Anteeksi, Lordi". 7 päivää (in Finnish). 

External links


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