4FRNT Skis

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4FRNT Skis, LLC
Type Private
Industry Skiing, Snowsports, Manufacturing
Founded Utah, USA (2002)
Headquarters Salt Lake City, Utah, USA
Website www.4frnt.com

4FRNT Skis is an independent brand of alpine skis, bindings, poles, touring skins and apparel that helped to pioneer the development of the freeskiing movement. 4FRNT introduced the model of a rider-owned and operated ski company[1] to the sport.

History

4FRNT Skis was founded by professional skier Matt Sterbenz in 2002[2] in a garage and moved to a factory in 2003. In 2004 4FRNT products were unveiled at the Las Vegas SIA show, as well as being the first year of production for a 4FRNT park ski. Starting in Lake Tahoe, 4FRNT moved to its current headquarters in Salt Lake City in 2005. In 2006 production was outsourced to Europe. 4FRNT changed its logo in 2007. CR Johnson joined the 4FRNT team in 2009, delivering new concepts to ski design, as a new owner is brought in. While they are American owned, the products are produced in Europe, Asia and locally in Salt Lake City.

The White Room

The white room was first introduced in 2010. Whilst the majority of 4FRNT's production is outsourced to Europe, a number of different models are produced in house in Salt Lake City, Utah. The design and manufacture of such skis, (for example the Renegade) are said to be done in the White Room.

Team

Team consists of Eric Hjorleifson, Wiley Miller, David Wise, Cody Barnhill, Mack Jones, Eric Finseth, Kalle Leinnonen.[citation needed]

Products

4FRNT manufactures skis, bindings, poles, touring skins and apparel. The majority of their skis are manufactured in the Elan factory, in continental Europe, however a number of select models are manufactured 'in house' in Utah. 4FRNT's bindings are 'rebranded' Tyrolia bindings, so all Tyrolia freeski bindings are available with 4FRNT branding.

Notable skis, past and present

  • RENEGADE - The brainchild of Eric Hjorleifson, helped made possible by Cody Barnhill in 4FRNT's SLC White Room. A reverse camber, matching sidecut powder ski.
  • EHP - Eric Hjorliefson Signature Model - Big Mountain/Powder/Zero Camber Ski - NO LONGER IN PRODUCTION
  • HOJI - New Eric Hjorliefson pro model ski, which replaced the EHP for the 2012/2013 season.
  • YLE - Wiley Miller Signature Model - A powder ski for freestyle skiers
  • CRJ - CR Johnson Signature Model - Rockered with Camber Powder/ Backcountry
  • MSP - Matt Sterbenz Signature Model - Traditional camber dual radius sidecut all mountain ski
  • Turbo - Identity Series - Former shape of the VCT - A true west coast all mountain ski with early rise
  • Switchbalde - Identity Series - Directional park and pipe ski with traditional camber
  • CLICK - Identity Series - Cap construction Park and Pipe ski with lightweight construction and low pricepoint
  • Pique - Identity Series Model - All-Mountain Ski
  • Aretha - Identity Series - Women's Model - Wider body west coast all mountain ski with early rise
  • Madonna - Identity Series - Women's Model - All-Mountain Ski
  • Blondie - Identity Series - Women's Model - Park and Pipe Ski
  • Grom - Identity Series Model - Twin-Tip All-Mountain Junior Sk

References

  1. ↑ Hjorleifson, helped made possible by Cody Barnhill in 4F
  2. ↑ brainchild of Eri
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