4DX

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4DX is a motion picture technology owned and developed by South Korean company CJ 4DPLEX, a part of the CJ Group. 4DX allows a motion picture presentation to be augmented with environmental effects such as motion, scents, mist and wind, outside the standard video and audio. As such, it requires a theatre with special equipment (in the same way that IMAX theatres require special equipment/design).

The technology was introduced commercially in 2009 with the release of Journey to the Center of the Earth in Seoul, South Korea.[1] Due to the huge success of the film Avatar, the technology has expanded to more theaters throughout South Korea and in Venezuela, China, Israel, Thailand, Russia, Mexico, Colombia, Brazil, Peru, Hungary, Japan, Poland, Czech Republic, Bulgaria, Taiwan, and Chile, with more theaters being prepared in Croatia, Ukraine, and Indonesia.[2]

As of August 2013, the 4DX technology has achieved over 10,000 seats in 16 countries and 58 cities.[3]

History

4DX was launched by South Korean theater chain, CJ CGV with the release of New Line Cinema's Journey to the Center of the Earth in Seoul in 2009.[4] In 2010, after the success of Avatar, CGV has expanded more theaters throughout South Korea.[4]

On 2 June 2011, Mexican cineplex company, Cinépolis, have invested $25 million and partnered with CJ Group to open up to 11 4DX rooms.[5] The first 4DX room opened at the Plaza Acoxpa mall in Mexico City with the release of Disney's Pirates of the Caribbean: On Stranger Tides, as the first 4DX theater in North America and the Western Hemisphere.[5][6] The company has later expanded more theaters throughout South American theaters with the releases of Prometheus and Ice Age: Continental Drift on 1 July 2012 in Brazil,[7][8] DreamWorks Animation's Rise of the Guardians on 12 December 2012 in Peru,[9][10] and Despicable Me 2 on 5 July 2013 in Colombia.[11] The company opened its first room in Guatemala on 17 December 2013, with the release of The Hobbit: The Desolation of Smaug, as the first 4DX theater in Central America.[12]

On May 6, 2013, CGV released a new 4DX trailer, starring Lee Byung-hun.[13]

Venezuela's Cinex opened its first room on 21 December 2013 with the release of Frozen.[14][15][16]

In 2012, CNN Travel named the CGV Gangbyeon 4DX theatre as one of the world's best movie theatres.[17]

Ukrainian theater chain, Planeta Kino, opened its first 4DX room with the premiere of The Hobbit: The Desolation of Smaug on 18 December 2013.[18]

VOX Cinemas is set to open their first 4DX theater in the United Arab Emirates on 22 December 2013.[19]

On January 15, South Korean theater chain and 4DX founder, CJ CGV will open its first theater in Vietnam, along with the technology with the release of Jack Ryan: Shadow Recruit.[20]

Description

A theatre can be built or retrofitted with special equipment to support 4DX features, which include[1][21]

  • Seat motion and vibration
  • Jets of air or water
  • Mist
  • Wind
  • Strobe lighting
  • Fog or smoke
  • Aromatic vapours (from a collection of 1000 scents)
  • Bubbles

For a motion picture to make use of the 4DX features available in a theatre, a 4DX "track" needs to be programmed on top of the existing video and audio tracks. In other words, a 4DX movie is a standard movie with the addition of a 4DX track that controls the 4DX features during playback. The programming of the track is done by CJ 4DPlex, the CJ CGV subsidiary who developed the technology, in some cases with the participation of the studio that originally produced the original movie.[1] Programming a 4DX track into a movie typically takes less than a month.[21]

4DX Partners

Company name Introduced with Year established
CJ CGV Journey to the Center of the Earth (South Korea)
The Avengers (China)
I, Frankenstein (Vietnam) 		South Korea: 2010[22]
China: 2012
Vietnam: 2014
Cinépolis Pirates of the Caribbean: On Stranger Tides (Mexico)
Prometheus / Ice Age: Continental Drift (Brazil)
Rise of the Guardians (Peru)
Despicable Me 2 (Colombia)
The Hobbit: The Desolation of Smaug (Guatemala) 		Mexico: 2011
Brazil/Peru: 2012
Colombia: 2013
Guatemala: 2013
India: 2014[23]
Major Cineplex Transformers: Dark of the Moon 2011[24]
Cinema Park 2012[25]
Korona World Iron Man 3 2013[26][27]
Cine Hoyts Turbo 2013[28][29]
Vieshow Cinemas Man of Steel 2013[30]
Cinema City InternationalA The Amazing Spider-Man (Israel)
The Croods (Hungary)
Fast & Furious 6 (Bulgaria/Czech Republic/Poland) 		Israel: 2012[31]
Bulgaria: 2013
Czech Republic: 2013[32]
Hungary: 2013[33]
Poland: 2013
Blitzmegaplex Percy Jackson: Sea of Monsters 2013[34]
UME International Cineplex Jurassic Park 3D 2013[35][36]
Cinex Frozen 2013
Blitz-CineStar The Hobbit: The Desolation of Smaug Croatia: 2013[37]
Planeta Kino The Hobbit: The Desolation of Smaug 2013
VOX Cinemas Tarzan / 47 Ronin 2013

See also

References

  1. ↑ 1.0 1.1 1.2 Sharp, Jasper (21 June 2012). "4DX: Here come the feelies". Sight & Sound magazine (British Film Institute). Retrieved 12 January 2013 
  2. ↑ "4DX Theaters". Retrieved 12 January 2013. 
  3. ↑ "4DX Achieved Over 10,000 Seats Less Than 3 Years". PRWeb. 9 August 2013. Retrieved 13 August 2013. 
  4. ↑ 4.0 4.1 Sunhee, Han (5 February 2010). "'Avatar’ goes 4D in Korea | Variety". Variety. Retrieved 6 August 2013. 
  5. ↑ 5.0 5.1 García Sánchez, Rubén (2 June 2011). "Cinépolis presenta sus salas más costosas". El Economista. Retrieved 16 April 2013. 
  6. ↑ Hecht, John (18 July 2011). "Mexico's Cinepolis Going First-class in the U.S.". The Hollywood Reporter. Retrieved 1 June 2013. 
  7. ↑ Ventura, Felipe (27 October 2011). "Salas de cinema 4D trazem cheiros e movimento a seu filme 3D, e chegam ao Brasil em 2012". Retrieved 12 April 2013. 
  8. ↑ "Sala de cinema 4DX chega ao Brasil". 1 July 2012. Retrieved 21 May 2013. 
  9. ↑ "Inaugurarán primera sala de cine 4D en el Perú". 14 September 2012. Retrieved 12 April 2013. 
  10. ↑ Napa, Renzo (12 December 2013). "Se inaugura Sala 4DX en Santa Anita". RPP Noticas. Retrieved 13 December 2013. 
  11. ↑ "Cali estrena su sala 4DX - Noticas de Cali - Colombia - EL TIEMPO.COM". El Tiempo (Colombia). 5 July 2013. Retrieved 10 July 2013. 
  12. ↑ "Sala de cine 4DX en Guatemala es la primera de Centroamérica". 17 December 2013. Retrieved 18 December 2013. 
  13. ↑ Lee Byung Hun in Absolute Cinema Experience by CGV 4DX - YouTube
  14. ↑ "Llega a Venezuela la primera sala de cine con tecnología 4DX". La Verdad. 17 November 2013. Retrieved 13 December 2013. 
  15. ↑ "Centro San Ignacio de Caracas tendrá primera sala de cine 4DX de Venezuela | Cochinopop". 12 November 2013. Retrieved 15 November 2013. 
  16. ↑ "Frozen se estrena en Cinex 4DX este sábado". 20 December 2013. Retrieved 22 December 2013. 
  17. ↑ Chan, Hoishan (15 February 2012). "Movie theaters: 10 of the world's best". CNN Travel. Retrieved 12 January 2013. 
  18. ↑ Ukraine's first 4DX cinema opened with the "The Hobbit" (in Ukrainian)
  19. ↑ 4DX is coming to VOX Cinemas in the U.A.E.
  20. ↑ At times, the audience becomes a character in the film (in Vietnamese)
  21. ↑ 21.0 21.1 Verrier, Richard (7 July 2012). "4-D movies: Next big thing for U.S. theaters?". Los Angeles Times. Retrieved 12 January 2013. 
  22. ↑ Sunhee, Han (5 February 2010). "'Avatar’ goes 4D in Korea | Variety". Variety. Retrieved 6 August 2013. 
  23. ↑ "Cinepolis targets to touch 400-screen mark by 2017". The Hindu. 3 February 2014. Retrieved 4 February 2014. 
  24. ↑ Rungfapaisarn, Kwanchai (14 June 2011). "Major Cineplex taking viewers into the fourth dimension". Retrieved 12 April 2013. 
  25. ↑ "СИНЕМА ПАРК открывает в Санкт-Петербурге первый суперзал 4DX". 18 December 2012. Retrieved 12 April 2013. 
  26. ↑ "イスが動く！　水が出る！　3Dを超えた体感型シアター「4DX」爆誕". 11 April 2013. Retrieved 11 April 2013. 
  27. ↑ Blair, Gavin (16 April 2013). "'Iron Man 3' to Become First Film to Play in 4DX Format in Japan". The Hollywood Reporter. Retrieved 16 April 2013. 
  28. ↑ "4DX signs theatre deal with Cine Hoyts". Film Journal International. 15 April 2013. Retrieved 9 June 2013. 
  29. ↑ "Cine Hoyts confirmó debut de salas con aromas y vibración". Cooperativa.cl. 26 April 2013. Retrieved 9 June 2013. 
  30. ↑ "「4DX」影廳在台北 有水有風有味道 全文網址". 28 May 2013. Retrieved 28 May 2013. 
  31. ↑ "יס פלאנט מכריזה על האולם הראשון בישראל המשלב את המימד הרביעי DX4 בקולנוע תלת מימד". Retrieved 12 April 2013. 
  32. ↑ "Lechtání, vítr, vůně nebo mlha. Mnohasmyslové 4DX kino míří do Česka | zpravy.ihned.cz - Česko" (in Czech). zpravy.ihned.cz. 2013-05-16. Retrieved 2013-12-08. 
  33. ↑ Ádám, Straub (14 March 2013). "4DX: Hátba rúg a szék az első magyar élménymoziban". Retrieved 11 April 2013. 
  34. ↑ "Blitzmegaplex 4DX l Bioskop Terbaru Dgn Teknology 4D | Kaskus - The Largest Indonesian Community". Kaskus. 4 July 2013. Retrieved 12 July 2013. 
  35. ↑ http://www.cqume.com/ychd/rd/2013/0909/255.html
  36. ↑ Noh, Jean (26 September 2013). "CJ extends 4DX cinemas in China". ScreenDaily. Retrieved 30 September 2013. 
  37. ↑ "Uskoro će biti otvorena prva 4DX kino dvorana u Hrvatskoj (in Croatian)". 4 December 2013. Retrieved 5 December 2013. 

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