10-K Thirst Quencher

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10-K Thirst Quencher aka Raceland Gatorade, was a sports drink that competed with Gatorade, Powerade, and other sports drink brands.

It was bottled in the US by Kentwood Spring Water, but was a brand owned by Suntory, a Japanese conglomerate. The sports drink was marketed in the US with the slogan "Really Really Good Stuff", and was probably named for the 10K race.

A television commercial promoting 10-K in the New Orleans, Louisiana market appeared in 1987 featuring New Orleans Saints coach Jim Mora, LSU Tigers football coach Mike Archer, Tulane Green Wave football coach Mack Brown, and LSU men's basketball coach Dale Brown. Another ad appeared circa 1994, promoting a chance for viewers to look under the cap to win a trip to Nickelodeon Studios in Orlando, Florida and attend a taping of Nickelodeon GUTS (complete with a chance to climb the Aggro Crag). Runners-up received various other GUTS merchandise.

It seems to have disappeared from national markets around 2002.

10K was formerly used by college and professional sports teams as their preferred sports drink vendor in the 1980s and 1990s. It was used by the athletic department at Florida State University until at least 1995.

References

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