(RED)Wire

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(RED)Wire
Web address www.redwire.com
Type of site Online music and magazine service created on World AIDS Day
Created by Bono
Launched December 1, 2008 (2008-12-01)

(RED)Wire is an online magazine and music service created by Bono of the Irish rock band U2. It is a part of the broader Product RED organization, which serves to work with corporations who are contracted to give a percentage of their profits for particular products to the Global Fund to fight HIV/AIDS in Africa. (RED)Wire was created on World AIDS Day on December 1, 2008. Each issue contains an exclusive song from a major artist and a "spotlight" song from an up-and-coming artist, as well as other non-music media, such as video clips, poems, and so on.[1]

A full subscription costs the user $5 per month, half of which goes to the Global Fund and the other half going to the artists and producers involved, thus creating a sustainable business. Users can sign up to receive two free issues of the magazine.[2] The magazine is currently only available for users in the United States and the United Kingdom.[3] Currently (RED)Wire does not offer previous issues for purchase, but negotiations with the labels to be able to offer them are ongoing.[4]

Issues of the magazine are retrieved and displayed by a custom Adobe Air application.

Featured songs

issue Exclusive track Spotlight track
1 Brooklyn (Go Hard) by Jay-Z with Santogold Acid Tongue (live) by Jenny Lewis
2 I Believe in Father Christmas by U2 Joseph, Better You Than Me by The Killers featuring Elton John and Neil Tennant
3 Watching the Detectives / Walking on the Moon by The Police and Elvis Costello Temporary People by Joseph Arthur and the Lonely Astronauts

List of Contributing Artists

References

  1. ↑ What is (RED)Wire?
  2. ↑
  3. ↑
  4. ↑

External links


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