Štrand (Штранд) is a popular beach on the Danube river in Novi Sad, Serbia. It is located near the Freedom Bridge, in the city quarter known as Liman.
Its name derives from the German word Strand, meaning simply beach (In German, an initial s is usually pronounced as sh when it comes before a consonant, as in the Yiddish-English shtick, thus, the Serbian š correctly bears a diacritic reflecting this). The presumable reason for origin of this name is the large number of Germans (primarily Donauschwaben) who lived in Novi Sad at the time the beach was opened.