Social media engagement metrics |
|
| Operating system | Cross-platform |
| Type | Web analytics |
| Website | postrank.com |
PostRank is a social media analytics service owned by Google that uses a proprietary ranking algorithm to measure "social engagement", which includes blog comments and links, Internet bookmarks, clicks, page views, and activities from social network services such as Twitter, Digg, and Facebook. The engagement metrics provide the data for several services.
PostRank Analytics, launched in September, 2009, is a service for bloggers and online publishers to track where and how their audiences are sharing and organizing their content on the Social Web and perform competitive analysis.
PostRank Connect, launched in August, 2010, is a service for brands and public relations and marketing agencies to work with bloggers to run product campaigns and receive consulting services.
PostRank Data Services, launched in July 2009, is a collection of APIs and reports to provide real-time and data mining Social Web data to companies to use in applications, measure marketing, and for strategic planning.
In addition to filtering on the website, PostRank filtering is built into a Facebook app, Google Reader and WordPress plug-in, and the Top Posts Web widget. PostRank filtering has also been added to the Ad Age Power 150 list of marketing blogs, and the Read It Later bookmarking service.
The company was formerly called AideRSS, Inc. In October 2008, AideRSS re-launched their website as postrank.com to focus the company's work more on the core PostRank technology. In July 2009, the company officially changed its name to PostRank Inc.
In June 2011, PostRank was acquired by Google.[1]