pfs:Write

pfs:Write was a simple early word processor for Apple II and DOS systems created by Software Publishing Corporation. It included basic features such as automatic word wrapping, spell checking, copy and paste, underlining, and boldfacing. It was considered easier to learn and use than its fuller-featured and more expensive competitors WordPerfect and XyWrite.

Software Publishing Corporation created an early office suite under the "pfs" brand, releasing companion products pfs:File (database), pfs:Report (reporting software), pfs:Graph (business graphics), pfs: First Choice (integrated software for DOS), and pfs:Plan (spreadsheet). They also released versions of the "pfs" series for Apple II-based computers. A later enhanced version of pfs:Write was called pfs:Professional Write.

In the mid-1980s IBM contracted with Software Publishing Corporation to develop the IBM Assistant Series, which was an enhanced and rebranded version of the pfs family of products, and was localized for European markets. IBM advertised the suite using a Chaplin-esque figure getting all of his ducks in a row, in a Super Bowl TV ad, and in print ads.