iSheep

iSheep is a term used in tech sites and forums to describe a person who is an Apple Inc. products fan.[1]

History

The term was introduced in May 2006 when SanDisk launched the "iDon’t" campaign to advertise the SanDisk Sansa.[2] iDon't calls on "free thinkers" to "break-free from restrictive formats and a single source for music," with slogans such as: "You do not need to follow." The Campaign's site offered T-shirts, posters, and stickers featuring a monkey and asking "Are you an iChimp?" Another image showed a sheep and says "iSheep say Baah." while another showed a donkey trying to bite a carrot dangling in front of its face with the slogan "iFollow."[3][4][5]

References

  1. ^ "www.vectronicsappleworld.com/2006/0804.asp". http://www.vectronicsappleworld.com/2006/0804.asp. 
  2. ^ LC Angell (May 22, 2006). "SanDisk launches ‘iDon’t’ anti-iPod campaign". iLounge. http://www.ilounge.com/index.php/news/comments/sandisk-launches-idont-anti-ipod-campaign/. Retrieved August 26, 2011. 
  3. ^ Lance Ulanoff (June 12, 2006). "Are iPod Owners Sheep?". PC Magazine. http://www.pcmag.com/article2/0,2817,1975700,00.asp. Retrieved August 26, 2011. 
  4. ^ "Une campagne de pub se moque de l'usager de l'iPod, mouton de la mode" (in french). AFP. http://www.avmaroc.com/actualite/campagne-pub-moque-a29804.html. Retrieved August 26, 2011. 
  5. ^ T.O. Whenham (May 23, 2006). "SanDisk launches anti-iPod campaign". Mobile Magazine. http://www.mobilemag.com/2006/05/23/sandisk-launches-anti-ipod-campaign/. Retrieved August 26, 2011.