| Type | Subsidiary |
|---|---|
| Industry | Telecommunication |
| Founded | 2000 |
| Headquarters | Norway |
| Products | Telephony, EDGE, GSM |
| Website | www.djuice.com |
djuice (short of digital juice) is a youth based mobile phone plan from Telenor. It is currently available in Bangladesh, Hungary, Montenegro, Norway, Pakistan, Sweden and Ukraine. Djuice was available in Malaysia, New Zealand and Thailand. According to its website djuice has close to 12 million subscribers around the world thus making it the second largest youth based operator in the world.
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djuice was launched in Norway and Hungary in 2003, Ukraine in 2004, Bangladesh in 2005, Pakistan in 2006 and Montenegro in 2008.
In 2006 while Telenor was being rebranded djuice had also been rebranded.
djuice was launched in Bangladesh by Grameenphone on the 14th of April, 2005 i.e. the Bengali New Year. Ever since the launch djuice has seen a big warm response from the crowd. Within two years djuice Bangladesh had enlisted around 2 million subscribers.
On the 14th of April, 2007 djuice Bangladesh shed its old skin to put up its new identity which a part of the worldwide re-branding process of djuice. djuice Bangladesh has a talent hunt show called dRockstars which searches the country for a rock band.
djuice history taken from http://www.ifi.uio.no/forskning/grupper/is/wp/022006.pdf