cXense

cXense AS
Type Private
Industry Online advertising
Mobile advertising
Web analytics
Founded 2010
Headquarters Oslo, Norway
Area served Global
Products Online and mobile advertising
Content and user analytics
Hosted site search
Website www.cxense.com

cXense (pronounced [seeŸ·sense]) is a cloud computing company headquartered in Oslo, Norway, that provides online advertising, web analytics, and search on a subscription basis. It is best known for its white-label performance-based advertising platform, which enables publishers to set up their own advertising services or advertising networks.

Contents

History

cXense was founded in 2010 by a team of people that have worked in the internet technology and media industry since the late 1990s. The main purpose was to develop technology that can understand the full context of any online and mobile activity, and then use this capability to deliver context-aware applications that improve the user experience and efficiency of online web sites.

Products

The cXense products are delivered in a software as a service (SaaS) model, and are based on the concept of context computing and context-aware applications, as defined by Gartner.[1][2]

Context computing is used as a foundation for online services that aim to improve the relevance of applications, such as online advertising, online recommendations, user profiling, web content personalization, and web site search. From an algorithmic perspective, machine learning and feedback loops, combined with leveraging network effects, are used to compute the complete context of the end user.

By February 2011, cXense has three commercially available white-label products:

  1. An online advertising platform that enables companies to set up their own online advertising service or advertising network. The product works as an integrated, white-label ad platform that is used to enable a self-service advertising capability by companies that have their own advertisement sales force or control large audiences on the internet and/or mobile devices.
  2. A hosted site search solution that use social graphs, activity history, and other context to produce relevant results.
  3. A tool for analyzing web site content and usage, and how the two relates to each other. The resulting analytics is provided for web site editors and business owners to analyze how their customers consume content on their web sites, as well as input to the online advertising and search services to improve the relevance of the ad and content delivery.

Customers

cXense is often positioned as an alternative to Google AdWords.[3] cXense products are used by newspaper publishers, media companies, online directories, online classifieds, e-commerce, mobile operators and telecom carriers.

cXense conducts joint R&D with universities such as the University of Oslo (UiO), and the Norwegian University of Science and Technology (NTNU) to develop new algorithmic technologies, and is supported by Innovation Norway, the Norwegian Government organization promoting industrial development.

Offices

cXense has offices in Australia, Europe, Japan, and USA.

References

  1. ^ "Context aware computing providing significant competitive advantages". Gartner.com. http://www.gartner.com/it/page.jsp?id=1190313. Retrieved 2011-12-05. 
  2. ^ "Special report on context-aware computing". Gartner.com. http://www.gartner.com/technology/research/reports/context-aware-computing.jsp. Retrieved 2011-12-05. 
  3. ^ Antonio García Pérez (2011-11-22). "Web Analytics and Optimization: Alternative to Google Adwords". Antoniogarciaperez.blogspot.com. http://antoniogarciaperez.blogspot.com/2011/11/alternative-to-google-adwords.html. Retrieved 2011-12-05. 

External links