aQuantive, Inc. was the parent company of a group of three digital marketing service and technology companies: Avenue A/Razorfish, Atlas Solutions, and DRIVE Performance Solutions.
Based in Seattle, Washington, the company was founded in 1997. According to Advertising Age magazine, in 2005 it ranked 14th in terms of revenue among advertising agencies worldwide. On May 18, 2007, Microsoft announced that it would acquire the company for $US 6 billion, making it the second largest acquisition in Microsoft's history after skype.[1][2] The acquisition closed on August 10, 2007.[3] aQuantive now forms part of Microsoft's newly created Advertiser and Publisher Solutions (APS) Group.
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