Zynga.org

Zynga.org is Zynga’s philanthropic initiative, enabling players to contribute to charitable causes by purchasing specially created virtual goods within Zynga games. Launched in October 2009, it has raised more than $10 million for non-profit organizations.[1]

In October 2009, virtual sugar beets were available for players to purchase in FarmVille. Proceeds benefited two Haiti-based charities: FATEM.org and FONKOZE.org. By October 20, the sugar beet promotion had raised $427,000.[2]

In January 2010, Zynga.org raised $1.5 million in five days for Haiti Earthquake Relief. The promotion ran across FarmVille, FishVille, Mafia Wars, and Zynga Poker.[3]

In September 2010, Zynga.org raised $500,000 in two days for L’Ecole de Choix, a K-12 school Zynga is building in Mirebalais, Haiti.[4]

In December 2010 Zynga.org raised over $800,000 for the UCSF Benioff Children’s Hospital, as part of the UCSF Challenge for the Children competition.[5]

In March 2011, Zynga announced 100% of proceeds from purchases of virtual goods in more than seven of its games would go to Japan's Save the Children Earthquake Emergency Fund.[6][7] In the same month, Lady Gaga contributed to Save the Children and the American Red Cross from the sales of her Japan Prayer bracelets to Zynga.org.[8][9]

References

  1. ^ "Zynga: ten fun facts about the social gaming company". The Telegraph. 14 October 2010. http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/digital-media/8827456/Zynga-ten-fun-facts-about-the-social-gaming-company.html. 
  2. ^ Goad, Libe (20 October 2009). "FarmVille's 'Sweet Seeds' Raises $427,000 for Charity". Games.com. http://blog.games.com/2009/10/20/farmvilles-sweet-seeds-raises-427-000-for-charity/. 
  3. ^ Takahashi, Dean (19 January 2010). "In five days, Zynga raises $1.5M for Haiti via Facebook games". VentureBeat. http://venturebeat.com/2010/01/19/in-five-days-zynga-raises-1-5m-for-haiti-via-facebook-games/. 
  4. ^ Leena Rao, Sweet Seeds: Zynga Raises $500K In Two Days To Build School In Haiti, TechCrunch, 21 September 2010.
  5. ^ UCSF Challenge for the Children highly successful, breaks $1 million, UCSF, 17 December 2010.
  6. ^ Alexia Tsotsis, Zynga Enables Donations To Tsunami Relief Through In-Game Purchases, TechCrunch, 11 March 2011.
  7. ^ Save the Children and Zynga Team Up to Help Japan Disaster Relief Efforts, Save The Children, 12 March 2011.
  8. ^ Ben Gilbert, Lady Gaga donates $1.5 million to Zynga for Japan disaster relief, Joystiq, 28 March 2011.
  9. ^ Mike Snider, Lady Gaga, Zynga donate jackpot to Japan earthquake, USA Today, 28 March 2011.

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