| Type | Private |
|---|---|
| Industry | Food |
| Founded | 1990 |
| Headquarters | Athens, Georgia, USA |
| Key people | Zach McLeroy, Tony Townley (Founders) |
| Products |
Fast food, including buffalo wings, french fries, Texas toasts, and chicken fingers. |
| Website | Zaxbys.com |
Zaxby's is a franchised chain of fast casual restaurants that operates primarily in the Southeastern United States with 500 locations. Zaxby's 500th location opened in Tifton, Georgia the summer of 2010.[1] The first Zaxby's was opened in Statesboro, Georgia, near the Georgia Southern University campus, by Zach McLeroy and Tony Townley. Their menu is built around buffalo chicken wings, "chicken fingers", sandwiches with fries, and salads (i.e., "zalads").[2] It follows in the footsteps of another chicken fingers-based restaurant: Guthrie's, in 1978, in Alabama. Zaxby's offers a wide variety of dipping sauces, such as the "original Zax Sauce". Coca-Cola's brands of soft drinks are served, as well. The dining rooms at Zaxby's restaurants are decorated with assorted whimsical objects and posters, which often vary in theme by location and which occasionally are regionally aware. For instance, at one location in Gainesville, Florida, objects related to the University of Florida Gators are used as decorations, while at the Tallahassee, Florida location, objects related to the Florida State University Seminoles are used. Similarly, at the Orlando, Florida location, citrus-industry themed decorations line the walls. Zaxby's are located in all of the southern states except for Louisiana (although new locations will be established there soon), Oklahoma, and West Virginia.
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The 2010 Zaxby's Racing season kicked off on February 13 with John Wes Townley competing in the Drive4COPD 300 at the Daytona International Speedway. Zaxby's sponsors the Richard Childress Racing #21 Chevrolet Impala in the NASCAR Nationwide Series.
Zaxby's sponsored the Roush Fenway Racing #09 truck in the NASCAR Craftsman Truck Series in 2008.
As of February 20, 2008, Joey Clanton has been released from the Roush Fenway Racing #09 truck sponsored by Zaxby's. Travis Kvapil took his place for the California Speedway race.
Other sponsorships include the #09 Ford Fusion in the ARCA ReMAX Series driven by John Wes Townley. Townley ran in the 2007 season in the ASA Late Model division. Townley is driving for RAB Racing.
Zaxby's also sponsored Travis Kvapil's Ford in the March 9, 2008 race at Atlanta Motor Speedway in the NASCAR Sprint Cup Series.
Zaxby's now sponsors the #21 NASCAR Nationwide Series car for Richard Childress Racing with Clint Bowyer as driver.
Zaxby's first victory in the NASCAR Nationwide series occurred on August 29, 2010 when driver Boris Said drove the Zaxby's #09 Ford to victory at Circuit Gilles Villeneuve in Montreal, Canada.
In late 2007, the chain began running a series of advertisements featuring celebrities like Laverne and Shirley stars Penny Marshall and Cindy Williams, Bobby Allison, Diana DeGarmo, Kathy Griffin, Herschel Walker, Evander Holyfield, Elijah Kelley, Lorenzo Lamas, Cody Linley, Jerry Rice, John Schneider, Alyson Stoner, Kerri Strug, Richard Thomas, Richard Karn, Reginald VelJohnson, David Garrard, Spud Webb, Orange County Choppers Paul Teutul, Sr. and Michael Teutul and Béla Károlyi. In 2009 actors Fred Willard (promoting the Zensation Zalad) and Paul Sorvino (promoting the Chicken Parmesan Sandwich) appeared in Zaxby's TV ads. Doris Roberts was featured in a winter-themed advertisement for Zaxby's Fried White Cheddar Bites beginning in late 2010.
In October 2009, Zaxby's was featured as a restaurant on the streets of Los Angeles in the video game Midnight Club: Los Angeles. http://www.thefranchisemall.com/news/articles/21617-0.htm
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