| Type | Listed company |
|---|---|
| Industry | Athletic and casual footwear manufacturer |
| Founded | 1991 |
| Headquarters | Hong Kong, China |
| Area served | Worldwide |
| Key people | Chairman: Mr. Tsai Chi Neng |
| Parent | Pou Chen Corporation |
| Subsidiaries | Pou Sheng International |
| Website | Yue Yuen Industrial Holdings Limited |
Yue Yuen Industrial Holdings Limited (SEHK: 551) is the footwear manufacturer headquartered in Hong Kong and established by its Taiwanese parent company, Pou Chen Group. It is the largest branded athletic and casual footwear manufacturer in the world. It is an original equipment manufacturer (OEM) and original design manufacturer (ODM) for major international brand name companies such as Nike, Crocs, Adidas, Reebok, Asics, New Balance, Puma, Timberland and Rockport.[1]
It was one of the Hang Seng Index Constituent Stocks (bluechip) in the Hong Kong Stock Exchange. But after 8 June 2009, it was removed from blue chip.[2]