XHRM-FM

XHRM-FM (Magic 92.5) is an English language Urban Oldies format radio station licensed in the Mexican state of Baja California, broadcasting at 92.5 MHz. It serves the San Diego, California market. The station is one of three programmed and owned by Local Media of America, which acquired the assets of XHRM from Finest City Broadcasting of San Diego in January 2010.

History

XHRM debuted in 1981 as San Diego's first Urban Contemporary FM station. Over the course of the decade, the station would evolve into a Rhythmic Top 40 format, being one of the first stations in the U.S. to regularly play Freestyle songs as a part of their playlist. The combination of Latin based Freestyle songs along with the station's original mainstream R&B sound was a success and was the station's signature for the remainder of the decade.

The station returned to a less progressive, more traditional Urban Contemporary style in 1990 due in part to a prospective buy-out. In 1993 the format changed to Modern Rock (as "92.5 The Flash"). In 1998 (after XETRA-FM became its sister station) it changed again, this time to a Rhythmic Oldies format under program director Rick Thomas. An on-air slogan, "San Diego's Old School", highlighted the oldies aspect of the programming.

Current

On December 1, 2011, XHRM's programming changed again, this time to an Urban Oldies format. This followed Z90.3, Channel 933, and Q96 all tweaking their formats in the Mainstream Top 40/Dance Top 40 direction, away from Contemporary hit music.

XHRM is the only radio station in the San Diego market playing any sort of Urban format.

XHRM also features a Quiet Storm program weeknights with D.J. Kevin “Slow Jammin’” James.

External links

• [1]
• [2]
• Finest City Broadcasting (former owners of XHRM)