Broadcast area | Mexico City |
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Branding | "Digital 99" |
Slogan | Solo Exitos |
Frequency | 99.3 (MHz) |
First air date | 1977 |
Format | Spanish CHR/Top 40 |
ERP | 6000 watts |
Class | A |
Callsign meaning | XHPOP (as Pop Music) |
Owner | Grupo ACIR |
Website | http://www.digital99.com.mx/ |
XHPOP-FM, better known as Digital 99.3, is a radio station in Mexico City that broadcasts pop, dance, hip hop, and reggaeton music.
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Digital 99 used to broadcast pop music only (hence its callsign of POP), but 2 years later the station began to broadcast different music genres like pop rock, Reggaeton and Dance Music, making the station more popular for Mexican youths.
In the 2004 reggaeton was very popular in Mexico City and Digital 99 took advantage of the reggaeton fever to play Reggaeton on the airwaves of Mexico City, which made Digital 99 the station with the most listeners in the city.
Digital 99 mixes from 9:00 PM to 4:00 AM reggaeton, Hip Hop, Pop remixes and Electronica to play at parties. This is one of the most famous mixshows in Mexico City.
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