| City of license | Tijuana, Baja California |
|---|---|
| Broadcast area | San Diego-Tijuana |
| Branding | Z90.3 |
| Slogan | San Diego's Top 40 Hit Music Station |
| Frequency | 90.3 (MHz) |
| First air date | 1970 |
| Format | Contemporary Hit Radio |
| ERP | 100,000 watts |
| HAAT | 184.6 meters |
| Class | C |
| Owner | Local Media of America (license and transmitter owned by a Mexican company) |
| Sister stations | XETRA, XHRM |
| Webcast | Flash Player, PLS |
| Website | Z90.com |
XHITZ-FM (Z90.3) is a Contemporary Hit Radio station in San Diego-Tijuana broadcasting on 90.3 MHz. The station is owned by Local Media of America and has studios in San Diego but its transmitter is based in Tijuana due to its licensee being owned by a Mexican company and is required to air the Mexican National Anthem and air a weekly Mexican National Hour in Spanish on Sunday nights.
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XHTZ was once a popular album rock station in the 1970s and 1980s, before they went to a KQLZ-type "Pirate Radio" 'rock 40' format in 1989. On April 5, 1990 they switched formats to Rhythmic Top 40 under PD Rick Thomas, with a Dance-leaning direction. Q106 was the powerhouse of Top 40 in San Diego but it took only a few books for Z90 to beat them. As Z90 remained on top, Q106 began to go in a different direction and wasn't until September 1996 that Z90 would have another direct competitor against KHTS Channel 933 playing a Dance/R&B product.
However by August 1998, Channel 933 would move away from its Dance/R&B approach to a more mainstream direction as Z90 began focusing more on R&B/Hip-Hop product and stayed a hip-hop leader until 2004 when XHMORE-FM Blazin 989, a direct competitor, premiered. These two stations would battle until late 2009 when Blazin changed formats and Z90.3 was acquired into current day LMA radio. LMA changed the format slightly to their original Rhythmic Top 40/Dance sound and again is up against Channel 933 with their CHR-Rhythmic/Dance sound. Named monikers include Z90, Jammin' Z90 and currently is called "Z90.3".
On July 25, 2005, Clear Channel Broadcasting transferred the programming and local marketing arrangements of XHITZ, along with XETRA-FM and XHRM-FM 92.5 to Finest City Broadcasting, a new company under the direction of former Clear Channel/San Diego VP/Market Manager Mike Glickenhaus. Finest City took over operations on December 1, 2005.
In 2009 the station was sold to Broadcast Corporation of the Americas after Finest City defaulted on assets that resulted in its bankruptcy. By 2010, BCA would change its name to Local Media of America after a change in management.
KHTS-FM Channel 933 , KSIQ Q96.1
This is an aircheck of Jammin' Z90 San Diego from July 1994 with Nick Monroe the DJ
http://airchecked.com/2011/04/02/xhitz-jammin-z90-san-diego-7492-nick-monroe/
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