| Nuevo Laredo | |
|---|---|
| Branding | Tu Canal Familiar |
| Slogan | Donde Usted Tiene Mucho Que Ver Where You Have a Lot to Watch |
| Channels | Analog: 2 (VHF) |
| Affiliations | Televisa local FOROtv Canal 5 Galavisión |
| Owner | Ramona Esparza Gonzalez |
| First air date | October 1, 1962 |
| Call letters' meaning | X Jefe (spanish word for Chief) |
| Transmitter power | 29.1 kW |
XEFE is the television call sign for the Televisa local television station in Nuevo Laredo, Tamaulipas, Mexico. The channel can also be seen in the Laredo, Texas market. In addition to local news and programming, XEFE also airs a selection of programming from Televisa's FOROtv, Canal 5 and Galavisión networks. XEFE slogan is Tu Canal Familiar (Your Family Channel). XEFE is the only full-power station in the Laredo – Nuevo Laredo area not to broadcast digitally.
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XEFE first went on the air on October 1, 1962 making it the first television station in Nuevo Laredo and second in the Laredo – Nuevo Laredo area after KGNS which first went on the air in January 7, 1956.
XEFE broadcasts from 6 AM to 12:30 AM. Programming on weekdays originates from FOROtv during morning hours, Canal 5 afternoons, and Galavisión during the evening. On Saturdays, the station broadcasts a mix of local and Canal 5 programming. On Sundays XEFE broadcasts movies from Canal 5 all day.[1]
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