| Type | Public NASDAQ: WPPGY |
|---|---|
| Founded | 1958 |
| Founder(s) | Lester Wunderman |
| Headquarters | New York, NY, USA |
| Key people | Daniel Morel Chairman of the Board CEO |
| Parent | WPP Group |
| Website | Wunderman.com |
Wunderman is a network of advertising, marketing and consulting companies with offices in 55 countries. Headquartered in New York City, Wunderman is part of Young & Rubicam Brands and a member of WPP Group (NASDAQ: WPPGY).
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Founder Lester Wunderman is widely considered to be the creator of modern-day direct marketing—a term he originated in a 1967 speech at MIT. He opened Wunderman, Ricotta & Klein in 1958. Among the agency’s early innovations are the Columbia Record Club, the 1-800 toll-free number for businesses (developed for a Toyota campaign) and the magazine subscription card.
A long-time relationship with American Express eventually led to the first customer rewards program—a breakthrough means of keeping customers loyal to a brand that has since transformed the travel and retail industries as well.
WRC was acquired by Young & Rubicam in 1973, and has since expanded its reach into the interactive, strategic and data-analysis fields.
The agency was briefly renamed Impiric in the late 1990s, before returning to its heritage and rebranding itself as Wunderman 6 months later.
Wunderman is the largest global marketing services network in the world.[1] Their network currently comprises 15 companies and 145 offices across 59 countries. The companies are
Global Clients include AARP, Abbott Laboratories, Burger King, Citibank, Coca Cola, Dannon, Dell, Diageo, Ford, Jaguar, Kimberly-Clark, Kraft, Land Rover, Lufthansa, Mazda, Michelin, Microsoft, Natura, Nokia, Sears, T-Mobile, Telefonica, Wyeth, and Xbox.
Cannes Lions International Advertising Festival: Direct Grand Prix (multiple)
Advertising Age: Ranked #1 Marketing Services Network worldwide and #4 Digital Agency [1]