The World Federation of Advertisers (WFA) is a global trade association for multi-national advertisers and national advertiser associations. Its membership is made up of 50 of the world's top 500 advertisers and national associations in 55 of the world's biggest advertising markets. The WFA champions responsible and effective marketing communications worldwide.
WFA was founded in Stresa, Italy on 14 May 1953 as the Union Internationale des Associations d'Annonceurs (UIAA) at the initiative of ten existing national advertiser associations representing Belgium, Denmark, France, Germany, India, Italy, Luxembourg, Netherlands, Sweden, Switzerland and the UK. In 1984, at the Rio de Janeiro World Congress, the UIAA changed its name to the World Federation of Advertisers (WFA) and opened its doors to corporate members. This reflected the increasing trend towards global marketing and common challenges being faced by marketers worldwide.
WFA is based in Brussels, Belgium.