WideOrbit Inc. is a technology company that develops and markets sales, traffic, billing and broadcast automation software for television stations, radio stations, cable television stations, cable operators, web television, digital television and out-of-home advertising. Headquartered in San Francisco, California, WideOrbit has offices in Dallas, Denver, Seattle, Agawam MA, and Melbourne, Australia and employs more than 260 people as of Sept 2011.
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WideOrbit was founded in July 1999 by entrepreneur Eric R. Mathewson, who As of 2010[update] still serves as founder and CEO. Their first traffic system was launched at WENY-ABC-TV in Elmira New York in February 2001. The first commercial station went live in December 2001 at WTKR-CBS-TV, then owned by the New York Times Company.
September 2002: The New York Times Company, Meredith Corporation and Liberty Corporation, invested $6 million as part of an $8 million Series B financing of WideOrbit.[1]
August 2009: WideOrbit acquired the assets of Google’s radio automation business, including the Google Radio Automation, Maestro and SS32 radio automation products.[2]
March 2010: The beta launch of WO Central; the industry’s first, real-time, direct connection between Buyers and the Seller’s Advertising inventory systems. Enabled with a direct two-way connection with Donovan Data Systems, WO Central represents the first time that Donovan systems has been directly connected on a two-way basis to station Traffic systems and regional cable networks.[3]
WO Traffic enables companies to manage multiple stations, channels and networks, as well as multiple mediums from a single system.
WO Traffic for Radio enables radio broadcasters to manage multiple stations, markets and groups from a single system.
WO Sales is a web-based solution for account management, forecasting, proposals and post-buy analysis.
WO Promo enables companies to optimize promotion use and placement based on measurable data, rather than guesswork.
WO Automation for Radio automation system that features a touchscreen interface, customizable DJ workspace with widget-based architecture, Leader & Follower functionality and more. Purchased from Google in 2009.
Website - http://www.wideorbit.com/wideorbit.com/