| Type | Public limited company |
|---|---|
| Industry | Computers |
| Predecessor | 2006–2010 OMTP Bondi |
| Founded | 2010 |
| Headquarters | London, United Kingdom |
| Area served | Worldwide |
| Key people | Michel Combes (Chairman) Jean-Philippe Vanot (Deputy Chairman) Peters Suh (CEO) Unknown (CFO) Aref Martin (CTO) |
| Services | Internet Application Platforms |
| Employees | unknown (October - 2010) |
| Website | [1] |
The Wholesale Applications Community (WAC) is an organisation that is creating a unified and open platform to allow mobile software developers to more easily write applications usable on a variety of devices, operating systems and networks.[1][2]
The alliance completed its acquisition of the Joint Innovation Lab on 1 October 2010, accelerating the commercial launch of WAC-enabled application stores and put it in a position to be fully operational and commercially running before the end of 2010. At least 48 companies are members of the organisation.[3]
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The Wholesale Application Community application development platform is based on standard technologies based such as HTML, Javascript, and Cascade Style Sheets (CSS). Specifically this platform builds on the work of the former Open Mobile Terminal Platform Ltd.'s BONDI project, the Joint Innovation Lab (JIL) device APIs and the GSM Association's OneAPI program.
By utilising web-based technologies, rather than relying on developers to write native applications for specific devices, the WAC alliance believes it can spur the development of more applications across a much wider range of devices. The group also aims to make certain telecoms APIs available to developers, such as those for operator billing.
WAC is not a Standards Development Organisation (SDO) - but rather uses Standard technologies. Press releases and analyst briefings indicate that the first apps that can be purchased from the WAC warehouse will be based on W3C widget standards. WAC application development technology is based on W3C HTML, Javascript and APIs from BONDI and JIL.
BONDI was developed by the now defunct Open Mobile Terminals Platform OMTP. JIL was a joint venture by China Mobile, Softbank, Verizon Wireless, Vodafone focused promoting the use of web based technologies for mobile application development. JIL compliant handsets include the SGH-i8320 (Samsung Vodafone 360 H1).[4]
On the 27 of July 2010, WAC announced that it would "join forces" with JIL and then completed the acquisition on 1 October 2010. This meant that "Developers currently creating JIL applications can continue working with the existing JIL specification, tools and software libraries and these applications can be deployed on JIL based devices immediately. With the publication of the WAC specification, developers will also have a clear path to deploy applications on a wider range of devices supporting the WAC specification in 2011."
One question is whether such a large group of operators are able to respond to changing market conditions, particularly in the wake of the influence exerted by Apple and Google.[5] However, Vidhya Gholkar, WAC's Developer Relations lead commented at Mobile 2.0, September 20, 2010, that "WAC is not about competing with Apple and similar companies. Its focus is on making apps available to a much greater audience. To do this requires adherence to a core set of Web technologies and have the ability to distribute to a base larger than that served by a single device or OS."