WaveRunner

WaveRunner is a trademarked name and type of personal water craft (PWC) produced by the Yamaha Motor Company.[1] Unique to the WaveRunner among PWCs is the spout of water that shoots into the air from the rear of the vehicle.[2]

References

  1. ^ Holland, Catherine J., et al. (2007). Intellectual Property: Patents, Trademarks, Copyrights and Trade Secrets. Entrepreneur Press. p. 46. ISBN 9781599181479. http://books.google.com/books?id=mr3VRsNFDFQC&lpg=PA46&pg=PA46#v=onepage&q&f=false. Retrieved 2011-07-08. 
  2. ^ Conley, James (Winter 2005). "Using Brand Identity to Reinforce Market Value: The Competitive Edge". Innovation (Industrial Designers Society of America) 24 (4): 17. ISSN 0731-2334. http://winnemac.com/pubs/media/Conley_Innovation_Jrnl_Winter05.pdf. Retrieved 2011-07-09. 

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