| City of license | Carnegie, Pennsylvania |
|---|---|
| Broadcast area | Pittsburgh, Pennsylvania |
| Branding | "1590 WZUM, The Promise" |
| Slogan | "Inspiration For the Family" |
| Frequency | 1590 kHz |
| First air date | 1960 |
| Format | silent |
| Power | 1000 Watts daytime 24 Watts nighttime |
| Class | D |
| Former callsigns | WPLW, WZUM |
| Owner | Sovereign City Radio Services LLC |
WZUM (1590 AM) was a radio station in Carnegie, Pennsylvania. WZUM is owned by Sovereign City Radio Services LLC.
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WZUM began in the 1960s as an R&B and top 40 station, owned by popular Pittsburgh polka bandleader Jimmy Pol. During the 1970s, WZUM was a freeform AOR outlet from 10:00 am until sunset, (broadcasting polkas in the morning from sunrise). "Powerful" Paul Perry, son of Pittsburgh TV personality Nick Perry, was one of the Free Form disc jockeys; along with Kit Baron, "Laid Back" Larry Allen and Mark Wallace. WZUM switched to religious programming under the WPLW callsign in 1974 after its purchase by Robert Hickling. In 1998, following Hickling's death, it was sold to Pittsburgh area broadcaster Mike Horvath and returned to WZUM, changing to smooth jazz, but went dark after just one year with the format. The station later returned after a major transmitter and studio overhaul with time-brokered programming, then oldies, with Catholic programming added in 2002. Upon purchase of the station, Starboard converted it to 100% Catholic programming.
Recently, WZUM applied for an upgrade to its signal, which will give the station minimal night power.
Radio information website PBRTV.com is reporting that Relevant Radio has dropped its programming from WZUM.[1] WZUM is currently airing Easy Listening music in place of Relevant Radio programming and in talks with the Delmarva Educational Association for a more stable format or possible sale.
As of May 23, 2009, the station dropped its easy listening format for Gospel and picked up the branding "1590 WZUM, The Promise".[2]
The station ceased operations in March 2010, with the FCC approving a stay-silent STA a month later. Its license technically remains active until March 2011, but the transmitter and towers are in the process of being dismantled.[3]
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