City of license | Atmore, Alabama |
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Broadcast area | Mobile metropolitan area Pensacola, Florida |
Branding | 104.1 Jack FM |
Slogan | "Playing What We Want(tm)" |
Frequency | 104.1 MHz (also on HD Radio) |
First air date | May 19, 1966 (as WATM-FM)[1] |
Format | Adult Hits |
ERP | 98,000 watts |
HAAT | 520.5 meters |
Class | C |
Facility ID | 8680 |
Former callsigns | WATM-FM (1966-1987) WIZD-FM (1987-1988) WGCX (1988-1994) WDWG (1994-1999) |
Owner | Cumulus Media (Cumulus Licensing, LLC) |
Sister stations | WBLX-FM, WDLT-FM, WGOK, WXQW |
Webcast | Listen Live |
Website | jack104online.com |
WYOK (104.1 FM, "104.1 Jack FM") is a radio station licensed to serve the community of Atmore, Alabama. The station, founded in 1966, broadcasts to the greater Mobile metropolitan area and Pensacola, Florida. It broadcasts an adult hits music format and is under ownership of Cumulus Media. The WYOK broadcast license is held by Cumulus Licensing, LLC.
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This station began broadcast operations on May 19, 1966, as WATM-FM.[1] On December 7, 1987, the call letters were changed to WIZD-FM, and then changed again on October 7, 1988, to WGCX. Almost exactly six years later, on October 11, 1994, the Federal Communications Commission assigned the station new callsign WDWG. The station was assigned the current WYOK call letters by the FCC on January 11, 1999.[2]
In June 1979, original owner Southland Broadcasting Company reached an agreement to sell WATM-FM to Talton Broadcasting Company of Escambia County. The deal was approved by the FCC on August 10, 1979.[3]
In July 1984, Talton Broadcasting Company of Escambia County agreed to sell this station to Keymarket Gulf Coast, Inc. The deal was approved by the FCC on August 31, 1984, and the transaction was consummated on November 15, 1984.[4]
In July 1988, Keymarket Gulf Coast, Inc., contracted to transfer the broadcast license for this station, then known as WIZD-FM, to Wescom of Alabama, Inc. The deal was approved by the FCC on September 22, 1988, and the transaction was consummated on October 3, 1988.[5] The new owners had the callsign changed to WGCX.
In September 1994, Wescom of Alabama, Inc., reached an agreement to sell this station to Capitol Broadcasting Company, LLC. The deal was approved by the FCC on November 16, 1994, and the transaction was consummated on December 6, 1994.[6] While the sale was pending, the station's callsign was changed to WDWG.
In April 1997, Capitol Broadcasting Company, LLC, reached an agreement to sell this station to Clear Channel Communications subsidiary Clear Channel Radio License, Inc. The deal was approved by the FCC on November 21, 1997, and the transaction was consummated on December 31, 1997.[7] As part of an internal reorganization, Clear Channel Radio License, Inc., agreed to transfer the license for WDWG to Clear Channel Metroplex Licenses, Inc., in December 1997. The transfer was approved by the FCC on December 18, 1997, and the transaction was consummated on December 31, 1997.[8]
In August 1998, Clear Channel Metroplex Licenses, Inc., agreed to transfer the license for this station to Roberds Broadcasting (Kevin Wagner, president) holding company WYOK Licenses, LLC. The deal was approved by the FCC on December 7, 1998, and the transaction was consummated on January 5, 1999.[9] The station's callsign was changed to WYOK just days later.
Roberds Broadcasting, through WYOK Licenses, LLC, agreed to sell WYOK to Cumulus Media subsidiary Cumulus Licensing Corp. in July 1999 for a reported $6 million as part of a two-station deal.[10] The deal was approved by the FCC on October 18, 1999, and the transaction was consummated on February 18, 2000.[11]
WYOK spent the mid- to late- 1990s and early 2000s with an urban contemporary format (playing Hip-Hop and R&B), competing with WBLX-FM, the only other urban station in the Mobile, Alabama, market. But once Cumulus Media bought both stations, they switched to "Star 104" and began to go with more of a Top 40 music format, and was the main rival station to WABB-FM. With only one show beating WABB in ratings, The Rodman's Saturday Night Dance Party with Star 104 afternoon drive jock Rod "The Rodman" Cochran, WABB-FM hired "The Rodman" away from Star 104. Rod "The Rodman" Cochran is the only on-air personality to work on 104.1 under almost all of its different call letters, as WGCX Rock 104, WYOK Star 104 and WYOK Hot 104. After briefly going to an all-80's format, they changed to "Hot 104" and another unsuccessful attempt at a Top 40 format.
They then switched from "Hot 104" to "Kicks 104" and a country music format in April 2006. The new format signed on with notable on-air personality "Cadillac Jack" after two days of stunting with Lynyrd Skynyrd's "Sweet Home Alabama". Cadillac Jack left the station for Las Vegas' KCYE in September 2006.[12]
WYOK's modern country format was dropped at 5 PM CST on March 18, 2009. The station then began stunting with a temporary format identified on-air as "TV 104.1" which played theme songs of popular classic television programs.[13][14] Liners pointed to a change occurring on March 19 at 1:04 PM, and at that time, WYOK flipped to variety hits as "104.1 Jack FM".[13] The station is broadcasting one of the Dial Global satellite-distributed versions of the Jack FM format, which is licensed to be broadcast in smaller markets.[14] Jack104Online.com was registered on March 18, and was active before the format change. As of May 3, 2009[update], RDS-equipped radios still indicated a Country format for the station, but with "Jack-FM Playing What We Want" also being sent to the radios' displays.
Cumulus Broadcasting began upgrading its stations to HD Radio broadcasting in 2005. One of the first ten stations to be upgraded was WYOK.[15]
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