| City of license | Maysville, Georgia |
|---|---|
| Broadcast area | Gainesville, Georgia |
| Branding | Bulldog 103.7 |
| Slogan | North Georgia's News, Sports, Information Station |
| Frequency | 103.7 MHz |
| Format | News, Talk, Information and Sports |
| ERP | 4,100 watts |
| HAAT | 250 meters |
| Class | C3 |
| Facility ID | 3078 |
| Former callsigns | WBIC (1989-1990) WPUP (1990-2008) |
| Affiliations | |
| Owner | Cox Radio |
| Sister stations | WNGC, WGAU, WGMG, WPUP, WRFC |
| Webcast | Listen Live |
| Website | bulldog1037.com |
WXKT (103.7 FM) is a radio station broadcasting a news, talk, sports and Information format as "Bulldog 103.7". Licensed to the town of Maysville, Georgia, it serves the Gainesville, Georgia metropolitan area. It first began broadcasting in 1989 under the call sign WBIC. The station is currently owned by Cox Radio.[1]
WXKT was first assigned the call sign WBIC on January 4, 1989. On March 2, 1990, the call sign was then changed to WPUP. The station was known as "Rock 103.7" for many years, before returning to the "Bulldog" name it had in the mid to late 1990s. Since the transmitter is located in Royston, it made hearing the station south of Athens marginal.
The station was sold to Cox Radio in August 2008, who then swapped call signs moving WPUP calls to 100.1 and changing 103.7 FM to the current call sign WXKT.[2] The stations simulcast the "Bulldog" format for a little over a year; the WPUP calls remain on 100.1 FM licensed to Watkinsville, Georgia as Top 40 station "Power 100.1."
On August 1, 2009, at 8 AM, WXKT flipped formats to news/talk.
With Atlanta-based news/talk station WSB upgrading to an FM simulcast on 95.5 (WSBB-FM) in August of 2010, which resulted in superior coverage in the Gainesville area, Cox deemed the news/talk format on 103.7 as redundant. On December 5, 2011, WXKT began stunting with a loop of Tone-Loc's "Wild Thing" and clips of University of Georgia football games, as well as redirecting listeners to WSB.[3] It is expected that the station will flip to sports talk.
On Tuesday, December 6, 2011 at 6AM, "Wild Thing" ended and Tim Bryant announced a new format for 103.7. The mornings will consist of North Georgia's Morning News hosted by Tim Bryant and Martha Zoller's talk show. Then at noon, Jim Rome's sports radio show will air. In the afternoons, 3-6PM, America's Radio News will handle programming with Yahoo Sports Radio doing overnights.
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