City of license | Bridgewater, New Jersey |
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Broadcast area | Central New Jersey |
Branding | EBC Radio |
Slogan | Wherever You Are, We Are |
Frequency | 1170 kHz |
First air date | December 23, 1971 |
Format | South Asian |
Power | 600 watts (daytime only) |
Class | D |
Facility ID | 6684 |
Callsign meaning | similar to WMTR (former simulcast) |
Former callsigns | WBRW (1971-1997) WSPW (1997-1999) WWTR (1999-2006) WJJZ (2006) |
Owner | Greater Media (brokered to EBC Music Inc.; full acquisition pending) (The Sentinel Publishing Co.) |
Sister stations | WDHA, WJRZ-FM, WMGQ, WMTR, WRAT |
Webcast | Listen Live |
Website | ebcmusic.com |
WWTR (1170 AM, "EBC Radio") is a radio station in Bridgewater, New Jersey broadcasting a South Asian-oriented ethnic format. The station is currently owned by Greater Media.
The station signed on December 23, 1971 as WBRW, a middle of the road-formatted station owned by the Somerset Valley Broadcasting Corporation[1] and licensed to Somerville, New Jersey.[2] The station subsequently shifted to an adult contemporary format,[1] and was later relicensed to Bridgewater. However, WBRW began to lose money during the 1980s, and in 1990 it was taken off-the-air.[1]
The Bridgewater Broadcasting Corporation purchased the license in 1993,[3] and brought WBRW back on the air in 1996.[1] Initially airing its own programming, in 1997 the station became WSPW and began to simulcast One on One Sports programming from WJWR in Newark (now WSNR in Jersey City).[1][4] The following year, the station was sold to New Jersey Broadcasters and became a simulcast of sister standards station WMTR, under the callsign WWTR.[1] New Jersey Broadcasting was sold to Greater Media in 2001.[5] WMTR and WWTR shifted to a classic oldies format, emphasizing pre-1964 music, in 2004.[6]
WWTR was leased out to current operator EBC Music Inc. on November 1, 2005, who moved their "EBC Radio" South Asian programming from WTTM.[7] The station's call letters were then changed to WJJZ for a brief time in 2006 so that Greater Media could transfer that callsign to 97.5 FM in Burlington (now WPEN-FM);[8] after this was completed, 1170 returned to WWTR.[9] EBC Music bought WWTR outright in 2011.[10]
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