| City of license | Darlington, South Carolina |
|---|---|
| Broadcast area | Florence |
| Branding | The Light |
| Frequency | 1400 kHz |
| Format | Gospel |
| Power | 1,000 watts day 1,000 watts night |
| Class | C |
| Facility ID | 3119 |
| Former callsigns | WDAR (?-1982) WKGE (1982-1985) WDAR (1985-1995) WDZS (1995-1997) WPFM (1997-2006)[1] |
| Affiliations | Westwood One |
| Owner | Qantum of Florence License Company, LLC |
WWRK (1400 AM) is a radio station broadcasting a Gospel format. Licensed to Darlington, South Carolina, USA, the station serves the Florence area. The station is currently owned by Qantum of Florence License Company, LLC and features programing from Westwood One.[2][3] The station is simulcast on WDSC.[4]
At one time this station was called WDAR. Its formats have included beautiful music,[5] classic rock (simulcast with WDAR-FM)[6] and adult standards.[7] Prior to the switch to the current letters, this station was WPFM and it was located at 1350 AM. In 1997, when it was owned by Root Communications, Ltd., WPFM applied to change its frequency to 1400 AM.[8]
Qantum Communications Inc. purchased Florence's Root Communications Group LP stations in 2003. At that time, WPFM had moved from 1350 to 1400.[9]
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