| City of license | Hopkinsville, Kentucky |
|---|---|
| Branding | The Beaver |
| Slogan | "Welcome to Beaver Country" |
| Frequency | 100.3 FM (MHz) |
| Format | Country |
| ERP | 100,000 Watts |
| HAAT | 305 meters |
| Class | C0 |
| Facility ID | 73970 |
| Former callsigns | WKOF-FM, WKSD-FM, WKOA-FM, WZZF-FM[1] |
| Owner | Saga Communications of Tuckessee, LLC |
| Website | http://www.thebeaverfm.com/ |
WVVR (100.3 FM, "The Beaver") is a radio station licensed to serve Hopkinsville, Kentucky. The station is owned by Saga Communications of Tuckessee, LLC. It airs a Country music format.[2]
WVVR-FM went on the air in 1960 as WFOF-FM with several call sign changes through the years including WKSD-FM, WKOA-FM, WYKH-FM, WZZF-FM & WBVR-FM. the station was purchased in 1977 by a group of Hopkinsville, KY investors, with Hal King serving as the manager. WKOA became WYKH- meaning "Your Kentucky Home"- which switched to a solid gold format in 1986 after John N. Hall III bought the station. The next year the station became WQKS- "Kiss FM" to reflect a new urban contemporary format.
Over time the station programmed beautiful music, stereo rock and contemporary hit radio. The station known as K-100, became Z-100 when the call letters changed to WZZF-FM in 1986.
The station was purchased by WRUS, INC., of Russellville, KY (a former division of Forever Broadcasting at the time) which changed the call letters to WVVR-FM Country, and programmed the station as part of the "Beaver" WBVR FM chain in Bowling Green-Russellville, KY. This station is considered to be the "Original Beaver" radio station. The Bowling Green station had far less power and was separate until its purchase later on after the "Beaver Branding" on WVVR. The original station "Hook Phrase" was, "The Beaver 1-oh-1 FM!". That changed after the tower and frequency were sold to Clear Channel in Nashville, Tennessee. That is when the station adopted the equally powerful 100.3 FM frequency on the analog radio dial. Afterward, the station was to be known as, "The Beaver 100.3!" Some "Hook & Catch Phrases" used by the station are/were, "Today's Best & MOST Country", "The Big Money-Beaver Country FM", and others just to name a couple. In the late 90's, the station moved out of its studio's in Russellville, Kentucky & moved into new studios located in downtown Hopkinsville, Kentucky. That all changed after the sell off from Forever Broadcasting when the station was then moved to a brand new location in Clarksville, Tennessee along with the other main Clarksville station including WCVQ.
The station has been assigned these call letters by the Federal Communications Commission since July 1, 1994.[1]
Former On Air Personalities include: