| Clarksburg/Weston Fairmont, West Virginia |
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|---|---|
| City of license | Clarksburg |
| Branding | Fox 10 (general) 5 News (newscasts) West Virginia CW (on DT2) |
| Slogan | Your FIRST Late News TV to Talk About (on DT2) |
| Channels | Digital: 10 (VHF) Virtual: 46 (PSIP) |
| Subchannels | 46.1 Fox 46.2 The CW |
| Owner | Withers Broadcasting Company (Davis Television Clarksburg, LLC) |
| First air date | February 8, 1981 |
| Call letters' meaning | West Virginia's FoX |
| Sister station(s) | WDTV, WETT-FM |
| Former callsigns | WLYJ (1981-1998) |
| Former channel number(s) | 46 (UHF analog, 1981-2009) |
| Former affiliations | Independent (1981-1998) |
| Transmitter power | 30 kW |
| Height | 235 m |
| Facility ID | 10976 |
WVFX is the Fox-affiliated television station for North-Central West Virginia licensed to Clarksburg. It broadcasts a high definition digital signal on VHF channel 10 (PSIP virtual channel 46.1) from a transmitter in an unincorporated area between Clarksburg and Arlington. The station can also be seen on Time Warner Cable channel 7, Comcast channel 14, and Suddenlink channel 13. There is a high definition feed offered on Suddenlink digital channel 784 and Comcast digital channel 910.
Locally-owned by the Withers Broadcasting Company, WVFX is sister to CBS affiliate WDTV and the two share studios on Television Drive in Bridgeport along I-79/Jennings Randolph Expressway. However, this station also maintains facilities on West Pike Street/SR 20 in Downtown Clarksburg. Syndicated programming on WVFX includes Friends, The Office, The Nate Berkus Show, and How I Met Your Mother among others. Overnight, it airs "WizeBuys" direct response advertising.
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On WVFX-DT2, Time Warner Cable channel 3, and Suddenlink channel 10 is the area's CW affiliate. Known on-air as West Virginia CW, the station receives all programming through The CW Plus.
| Channels (physical/virtual) | Name | Video | Aspect | Programming |
|---|---|---|---|---|
| 10.1/46.1 | WVFX-HD | 720p | 16:9 | main WVFX programming/Fox (HD) |
| 10.2/46.2 | WVFX-DT2 | 480i | 4:3 | "West Virginia CW" (SD) |
The station signed-on February 8, 1981 and aired an analog signal on UHF channel 46. It was a religious Independent station using the calls WLYJ (standing for We Love You Jesus). Much of the programming consisted of national religious evangelicals and local fund-raising appeals to continue operation of the station. In 1998, WLYJ was sold to Davis Television and converted to a Fox affiliate. The call sign was changed to WVFX (standing for West Virginia's FoX). In 2007, WFVX's owner (relation unknown to Wisconsin company of the same name controlling WFXS-DT) merged with Withers Broadcasting.
Since the Clarksburg/Weston/Fairmont market has only five full-powered stations, this amount is too few to allow a duopoly under normal Federal Communication Commission (FCC) guidelines. However, Withers obtained a "failed station" waiver allowing the purchase to go through. Although most internal operations were integrated with WDTV in Bridgeport, WVFX still maintains its original facilities in Downtown Clarksburg. The station's signal is very hard to receive over-the-air since much of the region is a rugged dissected plateau. As a result, it relies primarily on cable and direct broadcast satellite for viewership.
Fairmont is technically the market's largest city because Morgantown (though only twenty miles north) has the largest population of any city in the geographic area and is part of the Pittsburgh market. Despite this technicality, the station is still able to sell commercials to businesses in that area. Locations around Morgantown are within reach of over-the-air signals from Pittsburgh stations. In addition to WVFX, most cable providers offer WPGH-TV on their basic tiers. In some cases, that station's high definition feed is offered on the digital tiers instead of WVFX.
After acquiring WVFX, WDTV made plans to produce a prime time newscast at 10 on this station. It would be the second time a broadcast has been attempted on the station in its history. In late-2010, the plans became a reality. The show is known as Fox 10 News at 10 and it features the Fox Interactive Media graphics package and music theme. WVFX also simulcasts WDTV's early evening broadcasts on weeknights from 5 until 6:30. Like all CW Plus affiliates in the Eastern Time Zone, WFVX-DT2 offers the nationally syndicated morning show The Daily Buzz on weekday mornings from 6 until 9.
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