| City of license | Middleborough Center, Massachusetts |
|---|---|
| Broadcast area | Middleboro/Taunton |
| Branding | Massachusetts Reading Net |
| Frequency | 1530 kHz |
| Format | News Talk |
| ERP | 940 watts critical hours 2,200 watts day 2 watts night |
| Class | D |
| Facility ID | 63403 |
| Callsign meaning | Virginia B. Fairbanks, wife of owner of unrelated WVBF (now WROR-FM)[1] |
| Former callsigns | WCEG (1981-1988) DWCEG (1988-1981) WCEG (1981-1988) |
| Owner | Steven J. Callahan |
WVBF (1530 AM) is a radio station broadcasting a news/talk format. Licensed to Middleborough Center, Massachusetts, USA, the station serves the New Bedford-Fall River area. The station is currently owned by Steven J. Callahan.[2]
The station went on the air as WCEG on 1981-12-18. on 1988-04-05, the station changed its call sign to DWCEG, on 1991-05-24 to WCEG, on 1997-03-21 to the current WVBF.[3]
The previous holder of the callsign is now WROR-FM, licensed to Framingham and owned by Greater Media. This station was the original WVBF in Massachusetts & aired a top 40 format as "F-105".
The station's current general manager is Anthony "Tony" Lopes, who continues to do a morning radio program that he began doing in the early 1990's at former station WPEP. The program's name. "Hometown Talk Radio", has become the station's motto. Local sports coverage is also a keystone of WVBF's programming. The station website is www.HometownTalkRadio.com
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