| City of license | Hattiesburg, Mississippi |
|---|---|
| Broadcast area | Hattiesburg-Laurel |
| Branding | Roots Radio 88.5 |
| Frequency | 88.5 MHz |
| Format | AAA/Americana/Eclectic |
| ERP | 3,000 watts |
| HAAT | 86.0 meters |
| Class | A |
| Facility ID | 69214 |
| Callsign meaning | University of Southern Mississippi[1] |
| Owner | University of Southern Mississippi |
| Webcast | yes |
| Website | Official website |
WUSM-FM (88.5 FM) is a radio station broadcasting a AAA format. Licensed to Hattiesburg, Mississippi, USA, the station serves the Hattiesburg-Laurel area. The station is currently owned by University of Southern Mississippi.[2][3]
WUSM offers a variety of public affairs programs and music that would otherwise not be available. WUSM's diverse programming includes American Roots Music jazz, blues, AAA, alternative rock and local artists.
WUSM has embarked on a major awareness campaign in January 2011. Starting with a yearly golf tournament, A Round for Roots Radio, Roots Radio 88.5 has spent 2011 engaging in a social media campaign to raise awareness and listenership in the community. WUSM will host a series of concerts in conjunction with fall football games on the University of Southern Mississippi campus. Known as the WUSM Tailgate Concert Series, eight artists will be playing tailgating events at the home games in 2011. Starting with Southbound Crescent on September 3, the concerts will be free and will be broadcast live on WUSM.
WUSM is also co-promoting a live concert with The Saenger Theatre and 206 Front with Leon Redbone on September 26. WUSM is also promoting a monthly series of live concerts in Hattiesburg featuring local, regional, and national acts that will be find raising events for the radio station.
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