| City of license | Fayetteville, Georgia |
|---|---|
| Broadcast area | Atlanta metropolitan area |
| Branding | "Majic 107.5/97.5" |
| Slogan | "Atlanta's Best Mix of R&B" |
| Frequency | 97.5 (MHz) |
| First air date | 1978 |
| Format | Urban adult contemporary |
| Language | English |
| ERP | 7,900 watts |
| HAAT | 175 meters |
| Class | C3 |
| Facility ID | 3105 |
| Callsign meaning | W Urban Adult Contemporary (Format) MaJic (WUMJ Simulcast) |
| Former callsigns | WPZE (2001-2009) WEGF (2001) WHTA (1995-2001) WQUL (1990-1995) WKUE-FM (1978-1990) |
| Owner | Radio One of Atlanta (ROA Licenses, LLC) |
| Sister stations | WAMJ, WHTA, WPZE |
| Webcast | Listen Live |
| Website | www.majicatl.com |
WUMJ (97.5 FM, "Majic 107.5 | 97.5") is a radio station simulcasting an Urban adult contemporary format with sister station WAMJ (107.5 FM). Licensed to the suburb of Fayetteville, Georgia, it serves the Atlanta metropolitan area. It first began broadcasting in 1978 under the call sign WKUE-FM. The station is currently owned by Radio One of Atlanta.
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The station was originally assigned the WKUE-FM call sign on December 4, 1978 on 97.7 FM. On September 3, 1990, the call sign was changed to WQUL as "Kool 97.7 FM".
When Griffin, which was the owners then, upgraded to a class C3 station on July 17, 1995, its tower was moved closer to Atlanta and moved down to the 97.5 FM frequency. The format was changed to Mainstream Urban as WHTA "Hot 97.5". The call sign was changed to WHTA at this time. At the launch, it was the first urban station in Atlanta to feature hip hop and rap music in regular rotation, given the fact that hip hop and rap on radio was still a niche genre at the time for Atlanta in spite of its major African American presence in audience and the music culture. WHTA became the second permanent urban competitor behind WALR ("Kiss") to challenge heritage station WVEE, although that station was still an R&B/Soul station until it incorporated hip hop in 2000. When Radio One took over operations later on, there were plans to give WHTA a simulcast on 107.5 as WTHA until the new owners changed its mind instead and launched its adult urban format there as WAMJ. (This was the original incarnation of "Majic 107.5".) On October 22, 2001, owner Radio One moved the radio format and the WHTA call letters to 107.9 as "Hot 107.9" where it still airs today.
After WHTA relocated to 107.9, 97.5 FM relaunced as urban gospel station "Praise 97.5" with the call sign WEGF originally until December 5, 2001 when the call sign was again changed to WPZE. This was one of the earliest Radio One gospel stations marked with the "Praise" nickname which spread to its other stations over the course of the decade. In March 2007, WPZE began to carry the Yolanda Adams Morning Show based out of Houston via sister KROI-FM, although that station has since been moved to a subchannel of KMJQ in that same city. In 2008, WPZE went on to become the flagship for the locally based CoCo Brutha Live Show, which airs in the early nighttime. CoCo Brutha originally worked at WHTA before landing the show. In February 2009, the Praise branding moved to 102.5.
After WPZE relocated to 102.5, the 97.5 frequency changed to a simulcast of Majic 107.5 with the new callsign WUMJ. This would also result in the end of smooth jazz music on 107.5 (then WJZZ) as the WAMJ call sign relocated back to that frequency to reincarnate the "Majic" branding there.[1][2]
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