| City of license | Atlanta, Georgia |
|---|---|
| Broadcast area | Atlanta metropolitan area |
| Branding | 94.9 The Bull |
| Frequency |
94.9 HD-2: WCCV FM 94.9 HD-3: News/Talk WGST |
| Repeaters | WANN-LD 29 (DTV 32.22) |
| Format | Country |
| ERP | 99,000 watts |
| HAAT | 298 m (978 ft) |
| Class | C1 |
| Facility ID | 29735 |
| Callsign meaning | Anagram of BUL in "bull" |
| Former callsigns | WAVQ-FM, WPCH, WLTM |
| Owner | Clear Channel |
| Sister stations | WBZY, WGST, WKLS, WWLG, WWVA-FM |
| Webcast | Listen Live |
| Website | www.949thebull.com |
WUBL FM 94.9, known as "94.9 the Bull", is an Atlanta FM radio station that plays country music. Its radio transmitter is located just northeast of Atlanta near Druid Hills Road in North Druid Hills, with several other stations.
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The station began as religious WAVQ-FM, sister to WAVO AM. In the 1970s, the format changed to easy listening with the WPCH callsign. In the early 1980s, the station's format switched from easy listening to soft AC as a response to WSB-FM's format change. The name was "FM95 WPCH" until mid 1991, when the "Peach 94.9" name was adopted, reflecting its exact frequency for newer radios with digital tuning, and Atlanta's nickname as the "Big Peach". (This is derived from its main road of Peachtree Street, and New York being the "Big Apple", as well as Atlanta being the "New York of the South"; the callsign is now on WPCH-TV 17.1 as "Peachtree TV" in Atlanta.) The station enjoyed consistent ratings success through the 1990s and early 2000s with on-air personalities such as Steve Goss, Sandy Weaver (now running a voiceover company, Voicework On Demand, let go from WYAY on 2/29/2008), Dale O'Brien, Kari Dean (TV producer at WAGA-TV 5 in Atlanta), John Martin, Rashke, and John Weatherbee (currently doing local weather for WNGC FM in Athens, Georgia).
In December 2002, the name "Peach" was dropped, and the station became the more generic WLTM "94.9 Lite FM", a brand used by fellow Clear Channel Communications stations in other cities, as well as CBS Radio-owned stations WLIF in Baltimore, WLTE in Minneapolis and KVIL in Dallas. Prior to Christmas each year, Lite FM played all Christmas music.
From 2005 to 2006, the station had Randy & Spiff as its morning show Randy is currently on WGST AM 640 under the name Randy Cook, and Spiff recently joined True Oldies 106.7 WYAY-FM. The duo were formerly at WFOX "Fox 97" (now WSRV "The River") and briefly at then sister Clear Channel Station WLCL FM "Cool 105.7". Lite's morning show from May 2003 until March 2005 was married couple Gene & Julie, who are now in Dallas at KVIL. The nighttime show was the syndicated Delilah. (However, Delilah was not on the new 96.7 Lite FM (which is now The Legend) schedule; instead, it is now aired on former competitor WSB-FM, "B98.5FM".)
In the middle of its all-Christmas music format, and more than a week before Christmas Day, Lite FM changed to country music as "The Bull" at noon on December 18, 2006. WLTM's call letters were changed to WUBL. The old adult contemporary format officially moved to 96.7 FM on December 20, 2006, and stayed there until December 26, 2007, when 96.7 switched to a classic country format to accompany WUBL. On January 7, 2008 WUBL added The Cledus T. Party, starring comedian/parody singer Cledus T. Judd, as its morning show.
Along with WSB-FM, this station is the primary entry point (PEP) for Emergency Alert System messages for the state of Georgia. In an emergency, the two stations receive alerts via secure networks directly from the U.S. president, the Georgia Emergency Management Agency, and the National Weather Service. All other radio and television stations and cable TV systems in metro Atlanta must monitor these two stations at all times with their EAS equipment. Alerts are then relayed across the state by other stations.
Current personalties include: Kristen Gates (morning show co-host), Jason Pullman (morning show co-host), Art "Mad Man" Mehring (traffic), Madison Reeves (mid-days), Lance Houston (afternoons), Ty Bentli (nights), Rob Carter (weekends), Tripp West (weekends), and After Midnight with Blair Garner.
In 2011, the station changed its HD Radio channel 2 to simulcast Immanuel Broadcasting Network, whose flagship station is WCCV FM 91.7 in Cartersville. Two IBN-owned broadcast translators are actually assigned to WUBL instead of WCCV as their primary station: W265AV 100.9 Woodstock, and W221CG 92.1 "Kennesaw" (actually Hiram/Dallas), both transmitting IBN programming. WGST AM 640 is carried on WUBL's HD3 channel, as well as on W222AF FM 92.3, which is also owned by Immanuel and formerly rebroadcast WCCV. However, W222AF is assigned directly to retransmit WGST, not WUBL.
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