| City of license | Elizabethton, Tennessee |
|---|---|
| Broadcast area | Johnson City Kingsport Bristol TN - VA |
| Branding | Z Rock 99.3 |
| Slogan | Tri-Cities New Alternative Rock |
| Frequency | 99.3 MHZ |
| Format | Modern Rock |
| ERP | 3,600 watts |
| Class | C3 |
| Callsign meaning | Tri-Cities Z Rock |
| Owner | Bristol Broadcasting Company |
| Website | ZRock993.com |
WTZR is located in the Tri-Cities, TN area and broadcasts at 99.3 FM. Known as "Z-Rock 99.3," it is a modern rock music station with the slogan "Tri-Cities New Alternative Rock."
Owned by Bristol Broadcasting Company, WTZR shares its "Z-Rock" branding with twin Dunbar, WV station Z Rock 94-5.
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In the late '80s and into the '90s the 99.3 frequency was Country music-formatted WUSJ-FM "US99". In the late '90s, the station found popularity as "Electric 99.3," a Top 40 music station. In 2000, a format swap sent the "Electric" branding and format to 94.9 WAEZ, where it still is today. 99.3 then became an adult contemporary station, known as "MIX 99.3" until 2001. The station then flipped to rhythmic oldies as WPJO-FM, a format that lasted until 2003 when the current format took over.
Most recently, Mediabase has moved the station to the active rock panel, but the default active rock station is WRZK. The station continues to report on the alternative rock panel per Nielsen BDS. It is currently one of two alternative rock stations on Mediabase's active rock panel, the other being KFRR.
WTZR also hosts a show called "Local and Loud" every Saturday night at 11 PM, highlighting the best rock bands the Tri-Cities metro has to offer.
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