| Lexington/Greensboro/Winston-Salem/High Point, North Carolina | |
|---|---|
| Branding | WCWG 20 |
| Slogan | We're Your Station! |
| Channels | Digital: 19 (UHF) Virtual: 20 (PSIP) |
| Affiliations | The CW Estrella TV (DT3) |
| Owner | New World TV Group (TTBG/WCWG License Sub, LLC) |
| First air date | April 1992 |
| Call letters' meaning | CW Greensboro |
| Former callsigns | WEJC (1992-1996) WBFX (1996-2000) WTWB-TV (2000-2006) |
| Former channel number(s) | Analog: 20 (1992-2009) |
| Former affiliations | CTN (1992-1996) The WB (1996-2006) |
| Transmitter power | 800 kW (digital) |
| Height | 576 m (digital) |
| Facility ID | 35385 |
| Website | www.wcwg20.com |
WCWG (digital channel 19, virtual channel 20), is the CW affiliate licensed to Lexington, North Carolina, and serves the Greensboro-Winston-Salem-High Point, North Carolina (Piedmont Triad) television market. The station is owned by New World TV Group. Its transmitter is located in Randleman, North Carolina.
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The station signed on in 1986 as WEJC and aired a religious educational format from Lexington, NC. WEJC stood for "We Exalt Jesus Christ". Due to hard times in Christian broadcasting following the Jim Bakker & Jimmy Swaggart scandals starting in 1987, the station was reduced to minimum staffing and operations from the transmitter building near Randleman, NC. During this time, approximately half of the programming was Home Shopping Club and half was religious programming. In 1990, they opened up an office and studio in Greensboro, NC, and eventually resumed local studio production and eliminated most of the HSN programming. The station was affiliated with the Christian Television Network from the time it began until it was sold in 1995.
The station was sold to Pappas in the summer of 1995. Initially the station kept the religious format, but it soon became a WB affiliate, and added WB programming to its lineup immediately after the sale was finalized. In the spring of 1996, it changed its call letters to WBFX. Religious programming was reduced to 5-7am and 9am-noon in the spring of 1996, and ran syndicated cartoons 7-9am, westerns in the early afternoon, cartoons until 5pm, some more westerns in the evening, WB shows and older movies in prime time, and drama shows and old movies late nights.
That summer, the station made an agreement with WGHP, the market's Fox station, to add Fox Kids programming to the lineup which would be dropped from WGHP after barely a year of airing it. Also more recent off-network sitcoms were added to the mix, and more religious shows disappeared from the schedule. Call letters changed to WTWB-TV in 2000.
WTWB dropped Fox Kids at the end of 2001 (which Fox had canceled nationally but kept running repeats on Saturday mornings for stations that wanted to air it). In the fall of 2002, Fox began a new Saturday Morning kids block called 4Kids TV, but opted not to carry it on WGHP. As a result, Fox's children programming did not air in the Triad.
In January 2006, The WB and UPN announced that they would merge into a new network, The CW. The news of the merger could change the course of programming for WTWB. On March 2, 2006, UPN affiliate WMYV (the former WUPN-TV) was announced as an affiliate of My Network TV. Two weeks later on March 17, 2006, WTWB was confirmed as the market's CW Network outlet. On August 11, 2006, the call sign was changed to WCWG to reflect the affiliation.
On January 16, 2009, it was announced that several Pappas stations, including WCWG, would be sold to New World TV Group, after the sale received United States bankruptcy court approval.[1]
In May 2010, WCWG began a secondary affiliation with Spanish language network Estrella TV as its first North Carolina affiliate.[2] Estrella TV programming is currently broadcast 24 hours a day over digital subchannel 20.3.
WCWG's digital signal is multiplexed. As of September 2010, not all WCWG subchannels are carried on all local cable systems.[3]
Digital channels
| Channel | Name | Programming |
|---|---|---|
| 20.1 | WCWG | Main WCWG-TV programming / The CW |
| 20.2 | WCWG-D2 | Black Network Television (BNT)/AMGTV |
| 20.3 | WCWG-D3 | Estrella TV |
| 20.4 | WCWG-D4 | Infomercials, E/I programming, and country music. |
Video Mix TV, a localized music channel driven by viewer requests joining the WCWG lineup after ten years of operation in the south Florida market, was carried on the 20.2 sub-channel from June 1, 2009 until December 26, 2010.[1] As of December 27 of that year, 20.2 became the home of Black Network Television, an African American-oriented service with emphasis on the local community.[2] BNT's programming is supplemented with syndicated programs and offerings from the AMGTV network.
In North Carolina, WCWG is available on Main Street Broadband in Siler City, which is part of the Raleigh media market.
In Virginia, WCWG is available on DirecTV in Grayson County, which is part of the Roanoke market.
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