| City of license | Herrin, Illinois |
|---|---|
| Broadcast area | Marion-Carbondale |
| Branding | TAO Rocks @ 92.7 |
| Frequency | 92.7 MHz |
| Format | Active Rock |
| ERP | 25,000 watts |
| HAAT | 100 meters (328 feet) |
| Class | B1 |
| Former callsigns | WVZA (1991-2009) |
| Owner | Withers Broadcasting |
WTAO-FM (92.7 FM, "TAO Rocks @ 92.7") is an Active Rock music formatted radio station licensed to Herrin, Illinois, serving the Marion-Carbondale, Illinois, area.
The frequency previously aired a Top 40 (CHR) format branded as "KISS-FM", competing with WCIL-FM, under the ownership of Clear Channel Communications. It was divested and sold to Withers Broadcasting in 2008 as part of Clear Channel's plan to exit small market radio.[1]
In July 2009, the top 40 format and WVZA call sign were moved to 105.1 FM in Murphysboro, Illinois, with the active rock format and WTAO-FM call sign coming over to 92.7 FM.
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