| City of license | Roanoke, Virginia |
|---|---|
| Broadcast area | Roanoke, Virginia Lynchburg, Virginia New River Valley |
| Branding | "94.9 Star Country" |
| Frequency | 94.9 MHz |
| First air date | July 11, 1948 |
| Format | Country |
| Power | 98,000 Watts |
| HAAT | 604 Meters (1982 feet) |
| Class | C |
| Facility ID | 30156 |
| Former callsigns | WDBJ-FM (1948-1969) WPVR (1969-2000) WSLC-FM (2000-present) |
| Owner | Mel Wheeler, Inc. |
| Sister stations | WFIR, WSLQ, WVBE, WVBE-FM, WXLK |
| Webcast | WSLC-FM Webstream |
| Website | WSLC-FM Online |
WSLC-FM is a Country formatted broadcast radio station licensed to Roanoke, Virginia, serving the New River Valley. WSLC-FM is owned and operated by Mel Wheeler, Inc.
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The station was launched on July 11, 1948 with the callsign WDBJ-FM with a Beautiful music format for many years, and its own orchestra. During its time at WDBJ-FM, the station was owned by the Times World Corporation.[1]
Jim Gibbons Radio, Inc. bought the station and on November 1, 1969, the callsign was changed to WPVR.[2] The station would continue to carry its Beautiful music format. By 1995, WPVR had evolved into Light Adult Contemporary, branded as "Lite 95",[3] and later in 1997, switched to "Arrow 94.9" with a Classic rock format.
Mel Wheeler, Inc. bought the station, along with WSLQ-FM and WFIR and at noon on May 25, 2000,[4] the callsign was switched to WSLC-FM and the format was changed to Country, branded as "The New 94.9 Star Country". After April 1, 2004, the station discontinued the reference of WSLC-FM being new, thus using the branding "94.9 Star Country". The Country format was adopted of its sister station, WSLC-AM at 610 AM, which had been a Country station for over 50 years. WSLC-AM was a sister station of WSLC-FM and remained on 610 AM until March 13, 2002 when the Country format was dropped and the callsign was changed to WVBE (AM).[5]
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