| City of license | York Center, Maine |
|---|---|
| Broadcast area | Portsmouth, York Center and the Maine/New Hampshire Seacoast area |
| Branding | "Kiss 95.3" |
| Slogan | The Seacoast's #1 Hit Music Station |
| Frequency | 95.3 MHz |
| Format | Top 40 |
| ERP | 1,450 watts |
| HAAT | 206 meters |
| Class | A |
| Facility ID | 35218 |
| Former callsigns | WQMI, WCQL, WXHT, WUBB |
| Owner | Clear Channel Communications |
| Sister stations | WERZ, WQSO, WHEB, WMYF, WGIN |
| Webcast | Listen Live! |
| Website | Official Website |
WSKX (95.3 FM), known as "Kiss 95.3", is a radio station licensed to York Center, Maine, United States, which airs a Top 40 format.
The station went on the air in May 1987 as WQMI with an middle of the road format. In 1988 it became WCQL as "Cool 95.3" with an oldies format. This was dropped in August 1996 in favor of a contemporary hit radio format, WXHT "Heat 95.3", which placed a heavy emphasis on 1980s New Wave hits. That lasted until May 1998, when it went Modern Rock as "95-3 The Heat" via Radio One Networks.
In March 1999, the station changed to a country format, becoming WUBB "B95.3". However, WUBB was faced with strong competition from country leader 97.5 WOKQ, which also boasted a much stronger signal. WUBB also had a limited local presence when compared to WOKQ. As a result, WUBB never became a big ratings success.
On January 10, 2008, it was noted that the station had dropped country and was simulcasting sister station WQSO 96.7 (oldies) with WUBB's website stating "Coming Soon! Sports Radio" with a link to MSN's Fox Sports page, implying that the new format would be Fox Sports Radio, seeing as the station is owned by Clear Channel Communications, which, in turn, owns Fox Sports Radio. However, this never happened, and this was thought to be put on the website only to throw people off.
Then, on January 11, WUBB switched to a stunt format of TV theme songs; in between the songs, there was a message saying "We are building a new station just for you," promoting an unnamed new format that would be announced at 6 a.m. on January 14, 2008. At the announced time, the station relaunched as "Kiss 95.3", simulcasting Kiss 108 from Boston. Soon after, the call letters changed to current WSKX.
As of August 2009, WSKX is no longer simulcasting WXKS-FM, but is still airing a Top 40 format.
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