| City of license | Dublin, Ohio |
|---|---|
| Broadcast area | Columbus, Ohio |
| Branding | X 106-7 |
| Frequency | 106.7 (MHz) (also on HD Radio) |
| First air date | June 28, 2010 (as WCGX) December 13, 2007 (as WRXS) |
| Format | Modern AC |
| ERP | 7,300 watts |
| HAAT | 180 meters |
| Class | B1 |
| Facility ID | 40170 |
| Callsign meaning | W-"Columbus Gen-X" |
| Former callsigns | 2007-2010: WRXS ?-2007: WMRN |
| Former frequencies | ?-2007: 106.9 MHz |
| Owner | Clear Channel Communications |
| Sister stations | WBWR WCOL WODC WNCI WTVN WYTS |
| Webcast | Listen Live |
| Website | GenXColumbus.com |
WCGX (106.7 FM) — branded X 106-7 — is a commercial radio station in Columbus, Ohio currently owned by Clear Channel Communications and broadcasting a Modern Adult Contemporary music format, changing from a 90's hits format in October 2011. The station began using its current callsign on Monday, June 28, 2010. The current format launched on December 19, 2011.
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WMRN (106.9 FM) — branded Buckeye Country 107 — had served Marion, Ohio under a country music format. On December 1, 2007 the station was relicensed to Dublin, Ohio and began targeting the Columbus radio market; the station frequency also had moved to 106.7 MHz. Prior to the announced launch, there were several domains registered by Clear Channel, which was done to keep listeners guessing, along with stunting consisting of television theme songs being played on-air. The former country format moved to 94.3 MHz (formerly WDIF-FM); the WMRN call letters returned to that station in January 2008.
On December 13, 2007 at 12 noon EST, the new WRXS officially unveiled its true format, Modern Rock as Radio 106.7.[1][2] The first song played on Radio 106.7 was "Radio, Radio" by Elvis Costello.
When Radio 106.7 first started, it's presentation heavily centered on modern rock music from the 1990s, as well as featuring selected songs from the mid 1970s through the end of the 1980s as well as current product. Overall, the station came across as "lighter" than typical Modern Rock radio stations. This type of presentation is highly similar to those at several other Clear Channel operations in Philadelphia, Grand Rapids, MI, and Hartford, CT. But on May 2nd, 2009, the station tweaked its format by dropping the lighter alternative music and adding more hard rock to its rotation to protect it from indie alternative station WWCD (CD101). On January 7, 2010 the station added Rover's Morning Glory to its morning lineup.
On June 28, 2010, the station switched to a 90's pop/rock centered format with the title Gen-X Radio, and changed their call letters from WRXS to WCGX, also canceling Rover in the process. The first song played in the new format was "Get Ready For This" by 2 Unlimited. This once again leaves rival WWCD as the only alternative rock station in Columbus.
As of October 2011, WCGX has begun shifting away from 90's Hits to a Modern AC direction, phasing out all rhythmic product. The Alternative product remained, and it has increased the amount of currents from the genre.
On December 19, 2011, at 6pm, WCGX officially dropped the "Gen" from their name, calling themselves "X 106-7" and officially shift to Modern AC. There is no positioner for the station, although iHeartRadio refers to them as "Columbus' Pop Alternative Station". Since the change, they have added more currents into rotation. This puts them in competition with WWCD and WRKZ.
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