City of license | Gulf Breeze, Florida |
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Broadcast area | Pensacola and Vicinity |
Branding | Magic 106 |
Slogan | "Classic Soul and Today's R&B" |
Frequency | 106.1 MHz |
Format | Urban AC |
ERP | 3,900 watts |
HAAT | 124 meters |
Class | A |
Facility ID | 94009 |
Former callsigns | WZRO (3/2000-4/2000) |
Owner | Cumulus Media (Cumulus Licensing LLC) |
Sister stations | WCOA, WJLQ |
Webcast | Listen Live |
Website | mymagic106.com |
WRRX (106.1 FM) is an urban adult contemporary music formatted radio station in the Pensacola, Florida, market owned by Cumulus Media.
WRRX signed on in 2000 as WZRO with an active rock format as "Rock 106, Pensacola's Real Rock." Shortly thereafter, WZRO changed calls to WRRX. In 2004, WRRX changed format to Urban AC. They are one of two Urban ACs that Cumulus owns in the Gulf Coast area, the other being WDLT in Mobile, Alabama.
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